UNIQLO launches Fall/Winter Campaign, ‘Life with HEATTECH’ starring Kareena Kapoor Khan
- Sub Editor
- 1 day ago
- 3 min read
Campaign celebrates the luxuriously smooth and warm HEATTECH Cashmere Blend thermal through a cozy winter vacation
Global apparel retailer UNIQLO announces the launch of its new Fall/Winter 2025 campaign, ‘Life with HEATTECH: In the Cabin’, featuring Bollywood icon and UNIQLO Brand Endorser, Kareena Kapoor Khan styled in the newly launched HEATTECH Extra Warm Cashmere Blend thermal. The campaign brings UNIQLO’s LifeWear philosophy to life through a serene winter story capturing everyday moments of warmth, comfort, and timeless style.
“I love UNIQLO for its comfort, simplicity and its classic silhouettes. I have been a fan of HEATTECH and have been using it for all my winter travels. The newly launched HEATTECH Cashmere Blend is my instant favourite for its soft, comforting, and elegant appeal. I love its cozy and luxurious feel and how it perfectly fits in my everyday style,” said Kareena Kapoor Khan.
‘Life with HEATTECH: In the Cabin’ featuring Kareena Kapoor Khan in UNIQLO HEATTECH Cashmere Blend thermal
HEATTECH, one of UNIQLO’s most popular innovations, is a technologically advanced fabric that converts body moisture into heat, keeping people warm and comfortable in cold weather. The newly launched HEATTECH Extra Warm Cashmere Blend from the UNIQLO: C collection has a 9% cashmere blend to provide a soft and fluffy feel.
Set against the tranquil backdrop of a hill station, the campaign film follows Kareena Kapoor Khan as she enjoys a serene winter escape inside a cozy wooden cabin. Surrounded by the quiet charm of nature, she reaches for her new HEATTECH Cashmere thermal — her trusted winter and travel companion.
As the day unfolds, Kareena steps out to join friends by a crackling bonfire, layering her thin yet warm HEATTECH Cashmere thermal with a light PUFFTECH Vest. Each frame captures her signature warmth and understated elegance, embodying the comfort, versatility, and timeless appeal of UNIQLO’s HEATTECH.
The ensemble highlights how a light layer can offer lasting warmth and comfort without the need for heavy winter wear. Where HEATTECH brings refined warmth, the PUFFTECH Vest adds versatility, allowing Kareena to stay effortlessly cozy as she enjoys the evening outdoors. The scene beautifully reflects UNIQLO’s LifeWear philosophy of simplicity, functionality, and everyday comfort.
Commenting on the campaign launch, Nidhi Rastogi, Marketing Director at UNIQLO India, said, “HEATTECH has been a winter favourite amongst our customers, globally. With the newly launched HEATTECH Cashmere Blend, we are redefining what warmth feels like. Combining innovative technology with the luxurious softness of cashmere. This campaign showcases the effortless comfort and sophistication that HEATTECH brings to winter dressing and travel. Kareena perfectly embodies the LifeWear values of authenticity and timelessness through this campaign.”
The 30-second film will be available across multiple channels, including digital platforms, print, outdoor advertising, and in-store displays. The HEATTECH Collection is now available at all UNIQLO stores and online at UNIQLO.com, inviting customers to experience the elegance and versatility of HEATTECH.
About UNIQLO LifeWear
LifeWear is clothing that is made for all, designed to make everyone's life better. It is simple, high-quality, everyday clothing with a practical sense of beauty - ingenious in detail, thought through with life's needs in mind, timeless in style, and always evolving.
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 3.4 trillion yen for the 2025 fiscal year ending August 31, 2025 (US $23.16 billion, calculated in yen using the end of August 2025 rate of $1 = 146.8 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading speciality retailer.
UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,500 UNIQLO stores across the world, including Japan, Asia, Europe and North America. The total number of stores across Fast Retailing's brands is now over 3,500.
With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.
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