Eveready Industries launches new Ultima Lithium battery range for high-drain devices
- Sub Editor
- 12 minutes ago
- 3 min read
Eveready Ultima Lithium Batteries last up to 15x longer, with a shelf life of up to 15 years
Performs in extreme temperatures ranging from -30°C to +60°C
Eveready Industries India Ltd., India’s No. 1 battery and flashlight brand with a market share of over 50% in the battery category, has announced the launch of its most powerful battery offering, the all-new Eveready Ultima Lithium range.
The new range includes AA and AAA lithium batteries, specifically designed for today’s high-drain and tech-intensive devices. Eveready’s Ultima Lithium batteries last up to 15 times longer than regular alkaline batteries and come with an exceptional shelf life of up to 15 years. These features make Eveready Ultima Lithium batteries ideal for smart gadgets and other high-power-consuming devices, such as drone remotes, gaming consoles, security systems, tech gadgets like VR headsets, and power-guzzling toys, to name a few.
Built for long-lasting performance, the Eveready Ultima Lithium batteries feature 100% leak-proof safety technology, are completely free from mercury, lead, and cadmium, making them safer for both devices and the environment. The all-new range also stands out due to its extreme temperature resilience. With Eveready Ultima Lithium batteries, devices can now be powered reliably in extreme conditions, from freezing mountain expeditions and scorching deserts to industrial zones and defence operations. These batteries function reliably in temperatures ranging from -30°C to +60°C, where ordinary batteries may not work.
Speaking on the launch, Mr. Anirban Banerjee, CEO, Eveready Industries India Ltd., said, “Eveready Ultima Lithium batteries represent a major leap in our innovation journey. Building on our heritage of leadership and trust in the carbon-zinc and alkaline battery segments, Eveready Ultima Lithium delivers superior performance and reliability, offering consumers the best for a diverse range of high-drain and performance-heavy devices. Eveready Ultima Lithium emphasizes our commitment to meeting the ever-evolving consumer needs and reinforcing Eveready’s promise of dependable power, whenever and wherever it’s needed.”
With this launch, Eveready strengthens its innovation-led growth trajectory, targeting premium segments and aligning with India’s digital and tech-enabled lifestyle trends.
Eveready’s Ultima Lithium batteries are now available in convenient packs of two, priced competitively at Rs 250 per piece. Set to hit the shelves, the products will reach premium stores and top e-commerce and quick commerce platforms.
About Eveready Industries India Ltd.
With a legacy spanning over a century, Eveready Industries India Ltd. (NSE Code: EVEREADY, BSE Code: 531508) (www.evereadyindia.com) has continually evolved to meet the dynamic needs of consumers. In 2023, the company embarked on a transformative journey, marked by the unveiling of its new infinity logo and the empowering tagline "Give Me Power, Give Me Red." The pivotal year also witnessed the introduction of Eveready's cutting-edge go-to-market strategy, reinforcing its commitment to innovation and customer satisfaction.
At the heart of Eveready's innovations lies the launch of its New Ultima Alkaline battery in 2023, meticulously designed to cater to the discerning needs of today's consumers. Eveready's steadfast dedication to providing top-tier quality and reliability has positioned the company as India's No. 1* battery brand.
Since its inception in 1934, Eveready has been at the forefront of the dry cell battery market, enriching the lives of millions with portable energy and lighting solutions. The company's iconic catchphrase "Give Me Red" has become synonymous with trust and dependability, resonating with consumers across generations.
Eveready's commitment to excellence extends beyond product development. With manufacturing facilities strategically located across Matia, Lucknow, Noida, Haridwar, Maddur, and Kolkata, equipped with state-of-the-art technology platforms, the company upholds the highest operating standards. Eveready's facilities adhere to stringent quality (ISO 9000) and environmental (ISO 14000) practices, reflecting its dedication to sustainability and responsible manufacturing.
Backed by a Research and Development (R&D) facility approved by the Department of Scientific and Industrial Research (DSIR), Ministry of Science and Technology, Government of India, Eveready continues to drive innovation and set industry benchmarks. The company remains steadfast in its mission to enrich lives through reliable, innovative energy solutions, lighting the way for a brighter tomorrow.
*As per Nielsen Oct 24 MAT Report
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