Twinkle Khanna conducts a class on how to navigate and ultimately surrender to Black Friday temptation on Tata CLiQ Luxury
- Sub Editor
- 1 hour ago
- 2 min read
Blending charm and sophistication, the campaign sees Twinkle Khanna decode the art of shopping smartly and indulgently this Black Friday
Tata CLiQ Luxury, India’s premier luxury lifestyle platform, has launched its latest Black Friday campaign film featuring author, entrepreneur, former actor, and columnist Twinkle Khanna. In the video, Twinkle is the founder and headmistress of the fictional ‘Twinkle’s School of Unexpected Lessons’, where she delivers a masterclass on how to navigate and delightfully surrender to Black Friday temptations.
Set in a warm, mock-academic environment, the video opens with Twinkle scrolling through her phone before looking up and announcing, “Tata CLiQ Luxury’s Black Friday Sale is live.” What follows is a series of amusing “lessons” delivered in her signature poker-faced humour, transforming everyday shopping impulses into comic study material. From whispering about “deals worth taking notes on” to declaring, “good things come to those who wait… and claim their watch in style”, each lesson blends playful observations, elegant visuals, and self-aware charm.
As the video unfolds, Twinkle flips through her notebook of tongue-in-cheek insights, sharing lessons on the joy of dressing up and giving in to the temptation, culminating in her final takeaway, “When luxury calls at Black Friday prices, you answer, no questions asked.”
From handpicked collections to exclusive offers, limited-edition drops, and hidden rewards curated for the discerning eye, the Black Friday Sale on Tata CLiQ Luxury invites viewers to experience a world where every discovery feels unexpected yet unmistakably refined.
Enjoy up to 50% off on leading premium and luxury global and Indian brands across fashion, accessories, watches, jewellery, beauty, home décor, and more during the Black Friday Sale on Tata CLiQ Luxury.
About Tata CLiQ Luxury
Redefining the term luxury in India – one that reflects the flawless values of thoughtfulness, authenticity, timeliness, and quality – Tata CLiQ Luxury embraces the principles of the Slow Commerce brand philosophy to enhance consumers’ online luxury shopping experience. Here, the attention shifts to finer details, to craftsmanship and heritage, and to the tranquillity and value of an experience, where browsing is a delight, and quality is nurtured.
As India’s premier luxury lifestyle platform, Tata CLiQ Luxury offers premium & luxury brands across a range of categories, including Accessories, Apparel, Beauty & Fragrances, Fashion, Handbags, Home, Sneakers & Footwear, Stationery, and Watches. The platform delivers an unparalleled shopping experience through a careful curation of brands, thoughtfully developed brand stores, luxury delivery and unboxing experiences designed to bring luxury shopping to the customer's doorstep, and personalised privilege programmes, managed by attentive relationship managers.
Tata CLiQ Luxury is committed to responsible business practices. In an endeavour to support our green goals, the circular packaging programme allows customers to return their empty packaging boxes after their purchase is received, thereby enabling the brand to recover, refurbish, and reuse them.
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