As the festive season draws near, Tanishq, India’s largest jewellery retail brand from the House of Tata, introduces ‘Mriganka’, a gateway into the mystical lands and a realm where floating palaces, celestial gardens, and ethereal creatures come alive in gold. Inspired by India’s age-old love for storytelling and symbolism, each piece in Mriganka is a poetic tribute to the festive spirit. Bringing this world to life is former Miss World and actor Manushi Chhillar.

The Sindhi Culture Foundation, in collaboration with The Arts and Cultural Heritage Trust (TAACHT), marked the first anniversary of the Lost Homeland of Sindh gallery at the Partition Museum & Cultural Hub, Delhi, with a special event titled Sik Sindh Ji – An Evening for Sindh, with Love, on Sunday, October 5, 2025. The evening began with a guided walkthrough of the Lost Homeland of Sindh gallery, followed by a baithak featuring author and scholar Rita Kothari.

Whisper World, Red Chillies Entertainment’s exclusive In-Content Advertising (ICA) partner for The Ba***ds of Bollywood, offers creative solutions to organically embed branding in the post- production phase of content. With the support of Wavemaker, this collaboration allows Mother Dairy to be seamlessly and organically integrated in the series, thereby amplifying brand visibility and resonance among a broad and discerning audience.

Hisense, a global leader in consumer electronics and home appliances, has launched its latest TV commercial in India for Diwali. The film celebrates the true spirit of the festival celebrating light, joy, family, and togetherness. Featuring Monami Ghosh, the popular Bengali actress, and Ashwin Kumar, a well-known South Indian actor and influencer, the TVC creates a strong emotional connection with audiences across India.

Manforce Condoms, India’s no.1 brand, leading sexual wellness brand under Mankind Pharma, launched its revolutionary television commercial introducing Myra, an AI-powered brand character that represents a paradigm shift in brand communication. The video takes a refreshing approach with the AI model that portrays various evocative emotions like desire, passion, love, infatuation, and temptation that cater to the art of seduction for the target audience.

Cosmo PPF, a premium brand in automotive paint protection films from the house of Cosmo First – a leading global manufacturer of speciality films for packaging, labelling, lamination, and more, announced its expansion in Maharashtra. The mobile van campaign in Mumbai is designed to drive on-ground visibility, engage directly with auto detailers, studio owners, and car enthusiasts, and showcase the brand’s premium paint protection solutions.

This strategic alliance between ABP Live and Maruti Suzuki marks the beginning of a new era where credible journalism and premium infotainment are seamlessly integrated into the driving experience of millions of Indians. With this initiative, ABP Live becomes the first Indian digital news publisher to be natively integrated into Maruti Suzuki’s in-car infotainment ecosystem, streaming live news in Hindi, Bengali, and Marathi, and more.

As the scent of shiuli fills the air and the city hums to the rhythm of the dhaak, Bata India makes way to the festive season with its Brighter Moments Collection, launched just ahead of Durga Puja. The campaign features celebrated Bengali actors Neel Bhattacharya and Darshana Banik. The campaign showcases a vibrant new footwear collection designed to complement every Pujo moment, from morning Pushpanjali to late-night pandal hopping and food walks with families.

Campus Activewear and Kriti Sanon's association marks more than a brand–celebrity partnership—it reflects Campus’ vision to shape the future of the women’s footwear segment in India, building on the strong growth it has witnessed in the past year. Sanon, celebrated for her fearless career choices and ability to effortlessly balance multiple roles, mirrors the spirit of today’s women—dynamic, ambitious, and unapologetically authentic.

Bigg Boss Season 19 has taken off to a flying start on JioHotstar. The launch episode recorded a 2.3x surge in reach and 2.4x higher watch-time compared to last year, while peak concurrency doubled compared to Bigg Boss 18’s launch, underscoring the property’s unmatched scale and audience engagement. This OTT season on JioHotstar, new interactive features such as live chats, polls, along with a 24x7 live feed etc. have further elevated viewer engagement.

ABP LIVE successfully hosted the Impact Makers Conclave - East Edition in Kolkata, a landmark event celebrating the visionaries and organisations driving transformation in West Bengal. The conclave, held on August 25, at Hyatt Regency Kolkata, brought together eminent thought leaders, cultural icons and innovators, spotlighting the state’s ambition, creativity and resilience. The highlight of the evening was an inspiring keynote address by Devdutt Pattanaik.

Maharashtra’s most awaited festival, Ganesh Chaturthi, is here. ABP Majha is once again bringing the magic of the season straight into homes with Bappa Majha. Known for capturing the heartbeat of Ganeshotsav, ABP Majha is set to immerse viewers in the grandeur, devotion, and unity of this beloved celebration. This year, Bappa Majha arrives with the powerful theme “Bappa Ale, Bhed Nimale”, a message that echoes the festival’s timeless spirit of togetherness.

Hisense India - a subsidiary of the Hisense Group, has appointed Adfactors PR as its strategic communications partner. The collaboration aims to help Hisense Group improve its market visibility and elevate the brand credibility in India, which is one of the fastest-growing consumer electronics markets in the world. Capitalising on Adfactors PR’s extensive national presence, the communication will aim to position Hisense as a household name across India.

Eureka Forbes, a trusted name in home health and hygiene, has partnered with actor Shraddha Kapoor to launch a powerful new campaign featuring the Forbes Smartclean Robotic Vacuum Cleaner. A range of technologically advanced devices, the Forbes Smartclean Robotic Vacuum Cleaners deliver 99.9% dirt removal and wet mopping with minimal effort. In the campaign, Shraddha personifies the idea of Chakachak Clean living- effortless, vibrant, and modern.

UNIQLO's new campaign, ‘Everyday Wear for Mr. Dependable’, starring Rahul Dravid, highlights UNIQLO’s signature LifeWear philosophy, clothing designed to support all aspects of modern life with simplicity, comfort, and quality through two of its core products - the breathable AIRism Polo Shirt and the crisp Super Non Iron Shirt. Speaking about the campaign, Rahul Dravid said, “UNIQLO fits into every version of my day - it’s simple, comfortable and functional.”

Mankind Pharma has launched a powerful video campaign featuring legendary actor Amitabh Bachchan to raise awareness about organ donation on World Organ Donation Day. The campaign themed "Live Beyond Your Life" aims to address India's critically low organ donation rates and encourage more citizens to register as organ donors. The sobering reality in India is that for every 10 lakh Indians, less than 1% pledge to donate their organs to those in need.

Sony India's new range consists of wireless party speakers ULT TOWER 9 & ULT TOWER 9AC, wireless bluetooth speakers ULT FIELD 5 & ULT FIELD 3 and wireless dual mic, ULTMIC1. They all provide signature sound quality by enhancing the music with one or two different sound modes. Sony India’s Audio brand ambassador Karan Aujla said, “The par excellence audio range from this series transforms the way music is experienced, delivering deep, soul-stirring bass and crystal-clear sound

Mankind Pharma, India's fourth-largest pharmaceutical company, has launched a thought-provoking Independence Day campaign for its fast-growing antacid brand Gas-O-Fast that champions Indian solutions for home-grown digestive issues. Gas-O-Fast has emerged as a formidable player in the Indian antacid market, achieving a significant milestone of ₹200 crores in revenue according to IQVIA data, with an impressive 11% market share approximately.

ABP Network has partnered with Robin Hood Army (RHA) for #MissionSankalp78, a nationwide movement to empower underserved communities and transform public spaces in celebration of India’s 78th Independence Day. By bringing together citizens, corporate houses, and media partners, the mission aims to create tangible, lasting change across the country. This year, the mission seeks to reach 78 lakh citizens while transforming 78 public spaces into hubs of culture, learning, and ho

The countdown to India’s most electrifying entertainment experience has begun. JioStar unveiled the official trailer of Bigg Boss Season 19, promising a season like no other. Premiering on August 24th, the show will stream exclusively on JioHotstar at 9 PM, accompanied by an unfiltered 24-hour channel on the platform. Episodes will also air on COLORS at 10:30 PM. With a fresh twist on unscripted reality, this season is set to redefine how India watches and engages with realit