top of page


Vandana Kapoor Showcases Her Artistic Vision at “Chrome Chronicles: Reflections of Life, Rendered in Colour”
Vandana Kapoor Showcases Her Artistic Vision at “Chrome Chronicles: Reflections of Life, Rendered in Colour”
7 days ago2 min read


Twinkle Khanna conducts a class on how to navigate and ultimately surrender to Black Friday temptation on Tata CLiQ Luxury
Tata CLiQ Luxury, India’s premier luxury lifestyle platform, has launched its latest Black Friday campaign film featuring author, entrepreneur, former actor, and columnist Twinkle Khanna. In the video, Twinkle is the founder and headmistress of the fictional ‘Twinkle’s School of Unexpected Lessons’. What follows is a series of amusing “lessons” delivered in her signature poker-faced humour, transforming everyday shopping impulses into comic study material.
Nov 202 min read


UNIQLO launches Fall/Winter Campaign, ‘Life with HEATTECH’ starring Kareena Kapoor Khan
Global apparel retailer UNIQLO launched its new Fall/Winter 2025 campaign, ‘Life with HEATTECH: In the Cabin’, featuring Bollywood icon and UNIQLO Brand Endorser, Kareena Kapoor Khan styled in the newly launched HEATTECH Extra Warm Cashmere Blend thermal. HEATTECH, one of UNIQLO’s most popular innovations, is a technologically advanced fabric that converts body moisture into heat, keeping people warm and comfortable in cold weather.
Nov 133 min read


JioHotstar to exclusively live stream SS Rajamouli’s ‘Globetrotter’, first look and teaser launch on 15th November
JioHotstar is all set to exclusively livestream the grand premiere event of SS Rajamouli’s upcoming action-adventure Globetrotter on Saturday, 15th November, starting at 7:00 pm. The mega event will take place at Ramoji Film City, Hyderabad, where over 50,000 attendees are expected to join the grand celebration. Setting new benchmarks for scale and spectacle, the teaser and first look will be unveiled on a massive 130 ft x 100 ft screen — the largest ever in India.
Nov 112 min read


Ahead of the festive season, Tanishq introduces ‘Mriganka’ – a festive collection that transports you to a mystical realm
As the festive season draws near, Tanishq, India’s largest jewellery retail brand from the House of Tata, introduces ‘Mriganka’, a gateway into the mystical lands and a realm where floating palaces, celestial gardens, and ethereal creatures come alive in gold. Inspired by India’s age-old love for storytelling and symbolism, each piece in Mriganka is a poetic tribute to the festive spirit. Bringing this world to life is former Miss World and actor Manushi Chhillar.
Oct 153 min read


Sindhi Culture Foundation & Partition Museum celebrated the first anniversary of Lost Homeland of Sindh with ‘Sik Sindh Ji – An Evening for Sindh, with Love’
The Sindhi Culture Foundation, in collaboration with The Arts and Cultural Heritage Trust (TAACHT), marked the first anniversary of the Lost Homeland of Sindh gallery at the Partition Museum & Cultural Hub, Delhi, with a special event titled Sik Sindh Ji – An Evening for Sindh, with Love, on Sunday, October 5, 2025. The evening began with a guided walkthrough of the Lost Homeland of Sindh gallery, followed by a baithak featuring author and scholar Rita Kothari.
Oct 63 min read


Mother Dairy partners with Red Chillies Entertainment for Aryan Khan’s directorial debut, The Ba***ds of Bollywood
Whisper World, Red Chillies Entertainment’s exclusive In-Content Advertising (ICA) partner for The Ba***ds of Bollywood, offers creative solutions to organically embed branding in the post- production phase of content. With the support of Wavemaker, this collaboration allows Mother Dairy to be seamlessly and organically integrated in the series, thereby amplifying brand visibility and resonance among a broad and discerning audience.
Sep 253 min read


Hisense India premieres Diwali TVC featuring Monami Ghosh and Ashwin Kumar
Hisense, a global leader in consumer electronics and home appliances, has launched its latest TV commercial in India for Diwali. The film celebrates the true spirit of the festival celebrating light, joy, family, and togetherness. Featuring Monami Ghosh, the popular Bengali actress, and Ashwin Kumar, a well-known South Indian actor and influencer, the TVC creates a strong emotional connection with audiences across India.
Sep 242 min read


Manforce Condoms unleashes new fantasy benchmarks with the onboarding of the latest AI brand ambassador
Manforce Condoms, India’s no.1 brand, leading sexual wellness brand under Mankind Pharma, launched its revolutionary television commercial introducing Myra, an AI-powered brand character that represents a paradigm shift in brand communication. The video takes a refreshing approach with the AI model that portrays various evocative emotions like desire, passion, love, infatuation, and temptation that cater to the art of seduction for the target audience.
Sep 243 min read


Cosmo First expands Cosmo PPF presence in Mumbai; unveils mobile van campaign to drive paint protection awareness
Cosmo PPF, a premium brand in automotive paint protection films from the house of Cosmo First – a leading global manufacturer of speciality films for packaging, labelling, lamination, and more, announced its expansion in Maharashtra. The mobile van campaign in Mumbai is designed to drive on-ground visibility, engage directly with auto detailers, studio owners, and car enthusiasts, and showcase the brand’s premium paint protection solutions.
Sep 122 min read


ABP Live & Maruti Suzuki announce landmark partnership to transform in-car news, entertainment
This strategic alliance between ABP Live and Maruti Suzuki marks the beginning of a new era where credible journalism and premium infotainment are seamlessly integrated into the driving experience of millions of Indians. With this initiative, ABP Live becomes the first Indian digital news publisher to be natively integrated into Maruti Suzuki’s in-car infotainment ecosystem, streaming live news in Hindi, Bengali, and Marathi, and more.
Sep 52 min read


Bata India launches brighter moments Pujo Collection with Neel Bhattacharya & Darshana Banik
As the scent of shiuli fills the air and the city hums to the rhythm of the dhaak, Bata India makes way to the festive season with its Brighter Moments Collection, launched just ahead of Durga Puja. The campaign features celebrated Bengali actors Neel Bhattacharya and Darshana Banik. The campaign showcases a vibrant new footwear collection designed to complement every Pujo moment, from morning Pushpanjali to late-night pandal hopping and food walks with families.
Sep 42 min read


Campus Activewear announces Kriti Sanon as the face of its women’s category
Campus Activewear and Kriti Sanon's association marks more than a brand–celebrity partnership—it reflects Campus’ vision to shape the future of the women’s footwear segment in India, building on the strong growth it has witnessed in the past year. Sanon, celebrated for her fearless career choices and ability to effortlessly balance multiple roles, mirrors the spirit of today’s women—dynamic, ambitious, and unapologetically authentic.
Aug 293 min read


Bigg Boss Season 19 smashes records with the biggest-ever OTT opening for the franchise in India, recording the highest Day 1 video views on JioHotstar
Bigg Boss Season 19 has taken off to a flying start on JioHotstar. The launch episode recorded a 2.3x surge in reach and 2.4x higher watch-time compared to last year, while peak concurrency doubled compared to Bigg Boss 18’s launch, underscoring the property’s unmatched scale and audience engagement. This OTT season on JioHotstar, new interactive features such as live chats, polls, along with a 24x7 live feed etc. have further elevated viewer engagement.
Aug 292 min read


ABP LIVE showcases Bengal’s spirit of excellence at “Impact Makers Conclave - East Edition”
ABP LIVE successfully hosted the Impact Makers Conclave - East Edition in Kolkata, a landmark event celebrating the visionaries and organisations driving transformation in West Bengal. The conclave, held on August 25, at Hyatt Regency Kolkata, brought together eminent thought leaders, cultural icons and innovators, spotlighting the state’s ambition, creativity and resilience. The highlight of the evening was an inspiring keynote address by Devdutt Pattanaik.
Aug 282 min read


ABP Majha’s Bappa Majha returns to light up Maharashtra with the spirit of Ganeshotsav
Maharashtra’s most awaited festival, Ganesh Chaturthi, is here. ABP Majha is once again bringing the magic of the season straight into homes with Bappa Majha. Known for capturing the heartbeat of Ganeshotsav, ABP Majha is set to immerse viewers in the grandeur, devotion, and unity of this beloved celebration. This year, Bappa Majha arrives with the powerful theme “Bappa Ale, Bhed Nimale”, a message that echoes the festival’s timeless spirit of togetherness.
Aug 263 min read


Hisense India appoints Adfactors PR to amplify brand awareness in India
Hisense India - a subsidiary of the Hisense Group, has appointed Adfactors PR as its strategic communications partner. The collaboration aims to help Hisense Group improve its market visibility and elevate the brand credibility in India, which is one of the fastest-growing consumer electronics markets in the world. Capitalising on Adfactors PR’s extensive national presence, the communication will aim to position Hisense as a household name across India.
Aug 223 min read


Shraddha Kapoor champions the power of a Chakachak Clean home with Eureka Forbes
Eureka Forbes, a trusted name in home health and hygiene, has partnered with actor Shraddha Kapoor to launch a powerful new campaign featuring the Forbes Smartclean Robotic Vacuum Cleaner. A range of technologically advanced devices, the Forbes Smartclean Robotic Vacuum Cleaners deliver 99.9% dirt removal and wet mopping with minimal effort. In the campaign, Shraddha personifies the idea of Chakachak Clean living- effortless, vibrant, and modern.
Aug 222 min read


UNIQLO launches new campaign with cricket legend Rahul Dravid
UNIQLO's new campaign, ‘Everyday Wear for Mr. Dependable’, starring Rahul Dravid, highlights UNIQLO’s signature LifeWear philosophy, clothing designed to support all aspects of modern life with simplicity, comfort, and quality through two of its core products - the breathable AIRism Polo Shirt and the crisp Super Non Iron Shirt. Speaking about the campaign, Rahul Dravid said, “UNIQLO fits into every version of my day - it’s simple, comfortable and functional.”
Aug 183 min read


World Organ Donation Day: Mankind Pharma launches video campaign featuring Amitabh Bachchan to drive organ donation awareness
Mankind Pharma has launched a powerful video campaign featuring legendary actor Amitabh Bachchan to raise awareness about organ donation on World Organ Donation Day. The campaign themed "Live Beyond Your Life" aims to address India's critically low organ donation rates and encourage more citizens to register as organ donors. The sobering reality in India is that for every 10 lakh Indians, less than 1% pledge to donate their organs to those in need.
Aug 143 min read
bottom of page


