The GEL-QUANTUM™ 360 I shoe returns from the ASICS archive for the first time since 2015
- Sub Editor
- Jul 31
- 2 min read
The shoe was the first design in ASICS history to feature 360 GEL™ technology.
Today, ASICS SportStyle announces the return of the GEL-QUANTUM™ 360 I shoe to celebrate the shoe’s tenth anniversary. Although debuting as a sought-after performance running shoe ten years ago, the model was eventually adopted by lifestyle consumers for its premium comfort properties. When the shoe initially debuted, it was the first ASICS shoe to feature 360 GEL™ technology in the midsole. The design resurfaces as a near-original reproduction, but it’s modified using our latest midsole materials for better comfort.
The upper is formed with a jacquard mesh, which offers good ventilation to keep feet cool and comfortable. A supportive external heel counter is also rendered with a graphic that replicates the same pattern as the original version from 2015.
On the launch of GEL QUANTUM 360 I, Mr. Rajat Khurana, Managing Director, ASICS India & South Asia, said, “As we continue to build SportStyle category in India, we're seeing incredible appetite among Gen Z and millennials who view sneakers as cultural currency. They look for sneakers that seamless transition with them, blending comfort with style. We are very excited to bring back a beloved silhouette from 2015, which combines the technical DNA of ASICS with the refined aesthetic that today's fashion-forward consumers demand.”
The 360 GEL™ technology system is met with updated features to increase the overall comfort. The foam layer above the GEL™ technology is redesigned using FF BLAST™ PLUS cushioning. This adjustment helps contribute to softer impact absorption and a more energised feel underfoot. The GEL-QUANTUM™ 360 I shoe releases in new and original-inspired colourways. Each colourway will be available on ASICS SportStyle online and in select stores for INR 16,999.
About ASICS
Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body’ is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as athletic and SportStyle-inspired footwear, apparel, and accessories.
ASICS currently has 129 stores across India. For more information, visit www.asics.com/in/en-in
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