ASICS onboards Shivam Dube and Varun Chakravarthy to launch its “Move your body, move your mind” campaign
- Sub Editor
- 2 hours ago
- 2 min read
ASICS, the global Japanese sportswear brand, today announced the onboarding of Indian National team cricketers Shivam Dube and Varun Chakravarthy, strengthening its athlete ecosystem and launching its ‘Move your body, move your mind’ campaign. The campaign reinforces ASICS' 75-year commitment to the transformative power of movement for physical and mental well-being. The announcement comes at a pivotal point as both athletes gear up to represent India at the upcoming World Cup.
Shivam Dube embodies strength, mobility and endurance rooted in power and balance—closely aligned with ASICS’ performance engineering. Varun Chakravarthy, one of cricket’s most distinctive mystery spinners, is defined by composure and tactical clarity under pressure, reflecting the essence of a Sound Mind. Together, they represent ASICS’ belief in authentic performance that connects sport with everyday movement.
Talking about the announcement Mr. Rajat Khurana, Managing Director, ASICS India and South Asia, said, “At ASICS, we’ve always been inspired by transformation journeys built on grit, self-belief and consistency. Shivam and Varun represent two different expressions of the modern Indian athlete, one driven by explosive power and adaptability while the other by precision and composure, yet both grounded in discipline and balance. Their journeys align strongly with our philosophy of ‘Sound Mind, Sound Body,’ and we’re proud to welcome them into the ASICS family.”
Expressing his thoughts on collaboration, Shivam Dube said, "I’ve always believed that growth comes from staying consistent, especially when the path isn’t linear. That is why ASICS resonates with me. The brand understands performance in a holistic and grounded way. This partnership feels like a natural extension of the mindset I’ve built over the years and I’m excited to represent a brand that champions balance, purpose and long-term evolution.”
Commenting on the association Varun Chakravarthy said, “For me, performance has always been about preparation, patience and mental clarity. ASICS’ ‘Sound Mind, Sound Body’ philosophy reflects how I approach the game and my training. I’m excited to be part of a brand that values long-term development and balance, both on and off the field.”
Shivam Dube and Varun Chakravarthy bring distinct yet complementary strengths to ASICS’ growing athlete portfolio. Cricket as a sport demands resilience, durability and efficient movement. The campaign ‘Move your body, move your mind’ champions the power of movement, reinforcing ASICS’ mission to inspire people everywhere to experience the uplifting benefits of movement.
About ASICS
Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body’ is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as athletic and SportStyle-inspired footwear, apparel, and accessories.
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