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ASICS launches GEL-DS TRAINER 14 with a bold campaign, marking a stylish step forward in the SportStyle category
ASICS, the global Japanese sportswear brand, unveiled its latest GEL-DS TRAINER 14 shoes through a vibrant and immersive launch event at Late Checkout, Mumbai. The brand's high energy saw creators and sneaker enthusiasts arriving in style aboard an ASICS Sportstyle-branded double-decker bus, setting the tone for a launch rooted in 2000s inspired fashion, street culture, comfort and versatility for everyday scenarios.
May 122 min read


ASICS launches new GEL K1011 SportStyle sneaker: A bold new chapter in hybrid sneaker
ASICS, the global Japanese sportswear brand, today announced the launch of GEL-K1011, the latest in its increasingly popular SportStyle category. This NEW HYBRIDâ„¢ GEL K1011 unisex sneaker emerges in two neutral colour-ways: cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver, bringing in the iconic design details and combines them with a modern and fashion-forward tooling system.
Apr 252 min read


Experience the unique combination of speed and bounce in the new ASICS NOVABLASTâ„¢ 5 running shoe
In line with ASICS Design Philosophy, NOVABLASTâ„¢ 5 shoe introduces key updates to midsole foam, upper and tongue tooling and overall design
Dec 20, 20242 min read


ASICS introduces Tata Mumbai Marathon 2025 Limited Edition Merchandise
ASICS sports icons Rohan Bopanna, Saurav Ghosal and Actor Saiyami Kher unveiled Tata Mumbai Marathon Limited 20th Edition Merchandise
Dec 11, 20243 min read


ASICS introduces the GT-2000™ 13—The ultimate running shoe for stability and comfort
ASICS GT-2000â„¢ 13 shoe features 3D GUIDANCE SYSTEMâ„¢ technology that provides adaptive, on-demand stability
Nov 13, 20242 min read


ASICS SportStyle brings back the SKYHANDâ„¢ OG sneaker from 1994 with ASICS India brand ambassador Shraddha Kapoor
ASICS India brand ambassador Shraddha Kapoor marks the return of the reimagined version of the classics ASICS SKYHANDâ„¢ OG sneaker
Oct 17, 20242 min read


ASICS welcomes wrestling prodigy & Olympic medal contender Antim Panghal to its roster of athletes
ASICS proudly welcomes India's rising wrestling sensation, Antim Panghal, to its elite team of Brand Athletes.
Jul 19, 20243 min read


ASICS embodies the spirit of Mumbai with Tata Mumbai Marathon 2024
ASICS, the Japanese sportswear brand, launched its limited-edition merchandise for India’s most prestigious running event Tata Mumbai...
Jan 17, 20243 min read


ASICS India on an expansion spree, Grew by 25% year-on-year; marks a milestone with the launch of it
Expanding its footprint and enriching customer experience, the new store is a testament to the brand’s commitment to the Indian market...
Dec 20, 20232 min read
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