Agilus Diagnostics launches new TVC with brand ambassador Anil Kapoor to reinforce transition from SRL Diagnostics
- Mar 10
- 3 min read
The key objective of the campaign is to build awareness that Agilus Diagnostics is the same brand previously known as SRL Diagnostics
Agilus Diagnostics, one of India’s leading diagnostic service providers, has unveiled a new television commercial featuring its brand ambassador Anil Kapoor, as part of a nationwide campaign to reinforce its evolution from SRL Diagnostics. The main objective of the campaign is to build awareness around the brand’s evolution from SRL Diagnostics to Agilus Diagnostics, while reassuring consumers that the trust, quality and clinical excellence they have relied on for decades remain unchanged. The campaign reinforces Agilus Diagnostics’ commitment to proactive health and wellness.
The TVC is anchored around the core message, “Jo Kal Tak SRL Diagnostics Tha, Wohi Aaj Agilus Diagnostics Hai”, clearly communicating the brand’s continued commitment and credibility. Through a simple, relatable narrative, the TVC highlights how the brand has evolved keeping pace with changing consumer needs, while staying rooted in its legacy of dependable diagnostics. The campaign continues to carry Agilus Diagnostics’ long-standing tagline, “Khud Ko Test Kartey Raho”, reiterating the importance of regular testing and proactive health management.
The film addresses a key question many consumers have had since the rebrand — whether Agilus Diagnostics is the same trusted SRL Diagnostics. By answering this directly and humanely, the TVC strengthens confidence and reinforces the brand’s commitment to helping people stay aware and in control of their health.
Speaking about his association with the brand, actor Anil Kapoor commented, “I have been associated with this brand for a very long time and I take immense pride in the fact that it is one of the few legacy brands that has continued to evolve in tandem with changing consumer needs. From SRL Diagnostics to Agilus Diagnostics, their journey reflects evolution, trust, consistency and commitment to core values - values that I resonate with and live by.”
Commenting on the campaign, Deepak Narang, COO, Agilus Diagnostics Ltd., said, “Our transition from SRL Diagnostics to Agilus Diagnostics marks a watershed moment in our journey. While our name has changed with time, our focus on quality, accuracy and proactive patient care remains unchanged. This campaign reassures our consumers that we continue to be their trusted partner in every step of their health journey—now with a more agile, future‑ready outlook. ‘Khud Ko Test Kartey Raho’ encapsulates our belief in proactive healthcare and the power of early action.”
The integrated 360° brand campaign has been rolled out across television, digital platforms, outdoor media and other consumer touch points.
About Agilus Diagnostics
(A subsidiary of Fortis Healthcare Ltd.)
Instituted in 1995, Agilus Diagnostics Ltd., is one of India’s largest diagnostics service providers in terms of number of laboratories in India as of and for the financial year ended March 31, 2023 (Source: CRISIL Report). Agilus Diagnostics has a network of 410+ labs, 3700+ customer touch points, and 12000+ direct clients/pick up points spread across 1000+ cities, 25 states and five union territories in India as of March 31, 2023. The company has recently undergone a brand transformation journey and has adopted a new name Agilus Diagnostics. Agilus is a portmanteau of ‘Agile’ and ‘Us’ and is inspired from the Latin term ‘agilis’ which means ‘agility’. Agilus offers more than 3,000 tests and test combinations, ranging from routine tests to esoteric and genetic tests. The company has the largest number of NABL accredited labs in the country as of March 31, 2023 (Source: CRISIL Report) with 43 NABL accredited labs, 3 NABL M(EL)T certified labs and 2 CAP accredited labs. Its international network consists of centers across the SAARC region, Sub-Saharan Africa, South-East Asia and the Middle East. Agilus is committed to research and development and focused on genomics and ‘next-generation diagnostics’ and delivering a customer-centric experience through integrated and seamless technology platforms and data-driven actionable insights.
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