ASICS has announced the 3rd year of its association with the Cognizant New Delhi Marathon 2026. With its focus on everyday performance, ASICS has spotlighted GEL-CUMULUS™ 28, globally known for its balanced cushioning and versatility. The latest iteration delivers enhanced softness, responsiveness and stability to support the body across high-mileage training and competitive runs. The GEL-CUMULUS™ 28 is optimised for neutral runners seeking a refined and effortless ride.

‘Move your body, move your mind’ campaign reinforces ASICS' 75-year commitment to the transformative power of movement. Shivam Dube embodies strength, mobility and endurance rooted in power and balance—closely aligned with ASICS’ performance engineering. Varun Chakravarthy is defined by composure and tactical clarity under pressure, reflecting the essence of a Sound Mind. Together, they represent ASICS’ belief in authentic performance that connects sport with everyday movemen

ASICS SportStyle announced the return of the GEL-QUANTUM™ 360 I shoe to celebrate the shoe’s tenth anniversary. The shoe debut as a sought-after performance running shoe ten years ago, but was eventually adopted by lifestyle consumers for its premium comfort properties. It was the first ASICS shoe to feature 360 GEL™ technology in the midsole. The design resurfaces as a near-original reproduction, but it’s modified using our latest midsole materials for better comfort.

ASICS, the global Japanese sportswear brand, unveiled its latest GEL-DS TRAINER 14 shoes through a vibrant and immersive launch event at Late Checkout, Mumbai. The brand's high energy saw creators and sneaker enthusiasts arriving in style aboard an ASICS Sportstyle-branded double-decker bus, setting the tone for a launch rooted in 2000s inspired fashion, street culture, comfort and versatility for everyday scenarios.

ASICS, the global Japanese sportswear brand, today announced the launch of GEL-K1011, the latest in its increasingly popular SportStyle category. This NEW HYBRID™ GEL K1011 unisex sneaker emerges in two neutral colour-ways: cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver, bringing in the iconic design details and combines them with a modern and fashion-forward tooling system.

ASICS presents its first collaboration with the Senna brand in the SportStyle category with a global launch on December 10

In line with ASICS Design Philosophy, NOVABLAST™ 5 shoe introduces key updates to midsole foam, upper and tongue tooling and overall design

ASICS sports icons Rohan Bopanna, Saurav Ghosal and Actor Saiyami Kher unveiled Tata Mumbai Marathon Limited 20th Edition Merchandise

ASICS GT-2000™ 13 shoe features 3D GUIDANCE SYSTEM™ technology that provides adaptive, on-demand stability

ASICS India brand ambassador Shraddha Kapoor marks the return of the reimagined version of the classics ASICS SKYHAND™ OG sneaker

ASICS proudly welcomes India's rising wrestling sensation, Antim Panghal, to its elite team of Brand Athletes.