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The GEL-QUANTUMâ„¢ 360 I shoe returns from the ASICS archive for the first time since 2015
ASICS SportStyle announced the return of the GEL-QUANTUM™ 360 I shoe to celebrate the shoe’s tenth anniversary. The shoe debut as a sought-after performance running shoe ten years ago, but was eventually adopted by lifestyle consumers for its premium comfort properties. It was the first ASICS shoe to feature 360 GEL™ technology in the midsole. The design resurfaces as a near-original reproduction, but it’s modified using our latest midsole materials for better comfort.
Jul 312 min read
ASICS launches GEL-DS TRAINER 14 with a bold campaign, marking a stylish step forward in the SportStyle category
ASICS, the global Japanese sportswear brand, unveiled its latest GEL-DS TRAINER 14 shoes through a vibrant and immersive launch event at Late Checkout, Mumbai. The brand's high energy saw creators and sneaker enthusiasts arriving in style aboard an ASICS Sportstyle-branded double-decker bus, setting the tone for a launch rooted in 2000s inspired fashion, street culture, comfort and versatility for everyday scenarios.
May 122 min read
ASICS launches new GEL K1011 SportStyle sneaker: A bold new chapter in hybrid sneaker
ASICS, the global Japanese sportswear brand, today announced the launch of GEL-K1011, the latest in its increasingly popular SportStyle category. This NEW HYBRIDâ„¢ GEL K1011 unisex sneaker emerges in two neutral colour-ways: cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver, bringing in the iconic design details and combines them with a modern and fashion-forward tooling system.
Apr 252 min read
ASICS x Senna global brand collab celebrates 30 years of legacy
ASICS presents its first collaboration with the Senna brand in the SportStyle category with a global launch on December 10
Dec 23, 20242 min read
Experience the unique combination of speed and bounce in the new ASICS NOVABLASTâ„¢ 5 running shoe
In line with ASICS Design Philosophy, NOVABLASTâ„¢ 5 shoe introduces key updates to midsole foam, upper and tongue tooling and overall design
Dec 20, 20242 min read
ASICS introduces Tata Mumbai Marathon 2025 Limited Edition Merchandise
ASICS sports icons Rohan Bopanna, Saurav Ghosal and Actor Saiyami Kher unveiled Tata Mumbai Marathon Limited 20th Edition Merchandise
Dec 11, 20243 min read
ASICS introduces the GT-2000™ 13—The ultimate running shoe for stability and comfort
ASICS GT-2000â„¢ 13 shoe features 3D GUIDANCE SYSTEMâ„¢ technology that provides adaptive, on-demand stability
Nov 13, 20242 min read
ASICS SportStyle brings back the SKYHANDâ„¢ OG sneaker from 1994 with ASICS India brand ambassador Shraddha Kapoor
ASICS India brand ambassador Shraddha Kapoor marks the return of the reimagined version of the classics ASICS SKYHANDâ„¢ OG sneaker
Oct 17, 20242 min read
ASICS welcomes wrestling prodigy & Olympic medal contender Antim Panghal to its roster of athletes
ASICS proudly welcomes India's rising wrestling sensation, Antim Panghal, to its elite team of Brand Athletes.
Jul 19, 20243 min read
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