Hisense India appoints Adfactors PR to amplify brand awareness in India
- Sub Editor
- Aug 22
- 3 min read
Hisense India - a subsidiary of the Hisense Group, a global leader in consumer electronics and home appliances with a presence in over 160 countries has appointed Adfactors PR, India’s largest public relations firm, as its strategic communications partner. The collaboration aims to help Hisense Group improve its market visibility and elevate the brand credibility in India, which is one of the fastest-growing consumer electronics markets in the world.
The PR responsibilities will focus on driving impactful and innovative media communications and amplifying influencer engagement across India. It will also strengthen Hisense India’s thought leadership on global consumer electronics trends and smart technology integration, while highlighting the brand’s product innovations and category expansion initiatives.
Capitalising on Adfactors PR’s extensive national presence, the communication will aim to position Hisense as a household name across India. This is especially crucial as Hisense India looks to accelerate its offline expansion through partnerships with major retail chains nationwide, while gearing up for a series of new product introductions and category launches. These endeavours will be supported by integrated PR campaigns to drive awareness, build consumer trust, and strengthen market presence.
Hisense India CEO Pankaj Rana said, “The consumer electronics market in India is highly competitive, with demand growing steadily due to rising disposable incomes, increased internet penetration, a tech-savvy youth population, and an expanding middle-class. In this dynamic landscape, effective brand storytelling is essential. Partnering with Adfactors PR gives us the right partner to shape and share our story. With strategic media communication, we are on the right track to building proximity with consumers across India, aligning our brand promise with their evolving aspirations.”
Adfactors PR Director Samir Kapur said, “Hisense India and Adfactors PR share a common vision of seeking to understand customer needs and working towards addressing these. We are delighted to partner with Hisense, a globally-recognised leader in the smart television category, and look forward to supporting its journey towards becoming one of the most trusted and admired brands in the Indian consumer electronics space through impactful and modern business communication.”
About Hisense India
Hisense India is a subsidiary of Hisense Group, a global leader in consumer electronics and home appliances. With a presence in over 160 countries, Hisense is known for its innovation, cutting-edge technology, and high-quality products spanning televisions, refrigerators, air conditioners, washing machines, and more. Globally, Hisense holds the No.1 position in the 100” TV category (Source: Omdia 2023-24). Committed to delivering exceptional value and world-class experiences, the brand is focused on product innovation and manufacturing, robust retail partnerships, and long-term growth in the market. For more information, please visit: www.hisenseindia.com
About Adfactors PR
Founded in 1997, Adfactors PR is India’s largest PR firm providing reputation management and critical issues counsel.
A multi-specialist, full-service firm, Adfactors PR enjoys a market-leading position in multiple practice areas, including reputation, media relations and crisis, financial communications, policy communications, ESG consulting and social impact communications. The firm also has market-leading practices across most key sectors of the Indian economy.
The consultancy serves over 600 retained clients, including many of India’s largest conglomerates, financial institutions, and new economy unicorns. It has a staff strength of over 1,400 professionals spread across 16 offices in India, Sri Lanka and Singapore.
For more information, please visit: www.adfactorspr.com
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