Hisense India - a subsidiary of the Hisense Group, has appointed Adfactors PR as its strategic communications partner. The collaboration aims to help Hisense Group improve its market visibility and elevate the brand credibility in India, which is one of the fastest-growing consumer electronics markets in the world. Capitalising on Adfactors PR’s extensive national presence, the communication will aim to position Hisense as a household name across India.