Eveready Industries India Ltd., India’s No. 1 battery and flashlight brand with a market share of over 50% in the battery category, launched Ultima Lithium range, which includes AA and AAA lithium batteries, specifically designed for today’s high-drain and tech-intensive devices. Eveready’s Ultima Lithium batteries last up to 15 times longer than regular alkaline batteries and come with an exceptional shelf life of up to 15 years.