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E-commerce, BFSI & Hospitality drive job surge in 2024 with 31% increase in demand from employers, reports apna.co

  • 15% increase in job applications on apna.co in Jan-April 2024 as compared to Jan-April 2023

  • Roles such as Sales & Business Development, Brand & Marketing, and Customer Support saw maximum growth both in Tier 1 and Tier 2 cities


E-commerce, BFSI & Hospitality drive job surge in 2024 with 31% increase in demand from employers, reports apna.co

With the increasing momentum in the job market driven by economic recovery, the job sector in India has been demonstrating promising signs of growth in the first four months of CY2024. Apna - a leading jobs and professional networking platform witnessed a significant growth in demand for professionals in sectors such as BFSI, e-commerce, and services & hospitality. The company’s latest data analysis reveals a substantial 21%, 17% and 13% increase in the respective industries, with a surge in demand for professionals in the Sales & Business Development, Brand & Marketing, and Customer Support domains. This upsurge is led by industry giants such as Bajaj Finserv, Lenskart, HDFC Insurance, Aditya Birla, etc. The increased demand in these sectors indicates a strengthening economy and increasing opportunities for professionals in 2024 across various industries.


The job market in the southern part of India has shown remarkable growth, i.e. 23%, compared to 18% last year, with cities like Hyderabad, Bengaluru, and Chennai leading the way in total job postings. The surge in demand for professionals in sales & marketing, brand & designing, and front-end roles reflects this upward trend, indicating a robust job economy in the region. Additionally, the adoption of digitalisation is becoming increasingly evident in Tier 2 and Tier 3 cities, with cities like Lucknow, Coimbatore, and Gwalior witnessing a surge in job postings. These cities, along with Jaipur and Surat, exemplify the expanding job economy, driven by both enterprises and SMBs, indicating a promising outlook for job seekers across India.


Nirmit Parikh, CEO & Founder of apna.co said, “Cities such as Hyderabad, Bengaluru, and Chennai are at the forefront of the growth in the job landscape. This trend showcases the strength of southern India's job market and underscores the expanding opportunities fueled by digitalisation. From bustling metropolitan areas to emerging tier 2 and tier 3 cities like Lucknow, Coimbatore, and Gwalior, our platform reflects a dynamic landscape, offering promising prospects for job seekers nationwide.”


Reflecting the surging interest in these domains, apna.co has seen a 21% increase in the number of job applications from freshers and an 18% rise in applications from women compared to the first four months of the previous year. The total number of applications received in the first four months reached approximately 1.7 crore, marking a 15% increase compared to 2023. As the job landscape continues to evolve, apna.co remains dedicated to connecting professionals with relevant opportunities across sectors and regions. By fostering a platform for networking, skill development, and job matching, apna.co aims to empower individuals, supporting their career growth in these in-demand fields.


About apna.co

Founded in 2019, apna.co is India’s largest jobs and professional networking platform dedicated to helping India’s workforce to unlock unique professional networking and skilling opportunities. With a mission to solve the earth-scale problem of unemployment in the country, apna.co aspires to empower and provide a level playing field for all job seekers across industries and employment roles. With more than 30 million users in 70-plus cities and more than 400,000 employers that trust the platform, India has a new destination to discover relevant opportunities.


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