ABP Live & Maruti Suzuki announce landmark partnership to transform in-car news, entertainment
- Sub Editor
- 8 hours ago
- 2 min read
ABP Live teams up with Maruti Suzuki to bring 24x7 news, podcasts, and multilingual infotainment directly into car dashboards, redefining how millions of Indians stay informed on the move.
ABP Live, the digital flagship of ABP Network, has announced a groundbreaking partnership with Maruti Suzuki, India’s largest and most trusted automobile manufacturer. This strategic alliance marks the beginning of a new era where credible journalism and premium infotainment are seamlessly integrated into the driving experience of millions of Indians.
With this initiative, ABP Live becomes the first Indian digital news publisher to be natively integrated into Maruti Suzuki’s in-car infotainment ecosystem, streaming live news in Hindi, Bengali, and Marathi, and more. This milestone underscores ABP Live’s commitment to pioneering innovation in digital news and storytelling.
Seamless Integration through Maruti Connect
The partnership will see ABP Live content natively embedded into Maruti Suzuki’s Maruti Connect operating system, starting later this year or early next year. All upcoming Maruti vehicles equipped with this technology will offer drivers direct access to:
24x7 live streaming of ABP News (Hindi), ABP Majha (Marathi), and ABP Ananda (Bengali)
Curated podcasts spanning news, culture, lifestyle, and more
Multilingual and localised programming designed for diverse audiences across India
With more than 25 million Maruti Suzuki vehicles already on Indian roads, this collaboration offers unparalleled reach, ensuring that urban commuters, highway travellers, and rural drivers can stay informed and entertained on the move.
Shaping the Future of Connected Driving
This association places ABP Live at the forefront of connected mobility, embedding trustworthy journalism and engaging content into India’s largest automobile fleet. The move highlights ABP Network’s continued focus on combining innovative product excellence with impactful storytelling.
Sumanta Datta, CEO of ABP Network, said, “Our collaboration is about much more than just delivering content; it’s about creating convenience, credibility, and connection for our users. Whether Maruti drivers are facing city congestion or cruising down the highway, ABP Live ensures that trusted news and engaging audio experiences are always accessible. We are proud to lead this transformation and look forward to enriching the journeys of millions of proud Maruti owners across the globe.”
This partnership is set to redefine how Indians consume news and infotainment, underscoring the commitment of both ABP Live and Maruti Suzuki to driving innovation and enriching everyday journeys. Don't just catch up. Stay ahead of the curve, stay informed with ABP Live.
About ABP Network
An innovative media and content creation company, ABP Network is a credible voice in the broadcast & digital sphere, with a multi-language portfolio of news channels reaching 528 million individuals in India (Source BARC, TG-2+, Mkt- All India, FY 24-25, Cume. Reach). ABP Studios, which comes under the purview of ABP Creations – the content innovation arm of the network – creates, produces, and licenses original, path-breaking content outside of news. ABP Network is a group entity of ABP, which was incorporated almost 100 years ago and continues to reign as a leading media company.
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