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BenQ launches the ZOWIE XL2586X+ monitor: 600Hz of pure competitive speed
ZOWIE, BenQ’s eSports-centric brand, recently unveiled the XL2586X+—a next-gen display engineered for the fast-paced demands of FPS players who know that in high-stakes gaming, motion clarity, speed, and precision are everything. With a groundbreaking 600Hz refresh rate, enhanced Fast-TN responsiveness, and the latest DyAc 2 motion clarity technology, ZOWIE’s newest XL-X+ Series monitor redefines what it means to be ready for tournament-level performance.
Jul 173 min read


Eveready disrupts India’s flashlight space; Launches country’s first hybrid torch
Eveready Industries expanded its flashlight portfolio with the dual-powered device, a first-of-its-kind innovation that offers the flexibility of both rechargeable and battery-operated use, ensuring consumers never run out of light, especially in the absence of a power source. The next-gen hybrid torch from Eveready is a patent-applied offering that features a powerful 1W super-bright front LED for focused illumination and a 1W side light, both housed in a durable ABS plastic
Jul 174 min read


HMD’s game-changing Tablet HMD T21 now available exclusively on HMD.com at a special price
Priced at ₹15,999, with a special offer price of ₹14,499, HMD T21 Tablet is built to cater to users looking for a dependable, high-performance tablet that excels in work, entertainment, and creative pursuits. Whether you're working, streaming, creating, or managing your family’s digital space, the T21 offers everything you’d expect—and then some. Its sleek design, robust features, and exclusive availability make it the ideal choice for tech enthusiasts and everyday users alik
Jul 153 min read


Third Wave Coffee brings new twist to Bobbles – Introduces 9 new variants
Third Wave Coffee officially launched Bobbles - its range of Bubble Tea, marking an exciting evolution in their existing Boba inspired category. Now available across all locations, Bobbles is up for taste across nine bold and refreshing flavours, where patrons can experience both popping boba to chewy boba depending on their vibe for the day. The new launch also marks yet another milestone in the larger food and beverage innovation journey of the brand.
Jul 103 min read


Sony India launches WF-C710N earbuds with dual noise cancelling and smart AI calling features
Sony India today announced the WF-C710N Truly Wireless Noise Cancelling Earbuds, with Sony’s noise cancelling technology, long-lasting battery and high call quality with AI. The WF-C710N earbuds are packed with great sound quality, new stylish colourways especially in glass blue colour with a versatile design and offer a range of easy-to-use features, putting everything listeners need into a small and affordable design.
Jul 104 min read


MediBuddy makes preventive care the first line of defence this monsoon
MediBuddy launched a witty and subversive campaign highlighting a major shift in how Indians are tackling seasonal illnesses. Told from the perspective of a once-dreaded monsoon office virus, the campaign celebrates a culture of preparedness, prevention, and everyday health awareness at work. In today’s fast-paced work environment, #RainingHealthyHabits flips the script—validating the silent, daily acts of self-care that employees have embraced.
Jul 92 min read


Uber unveils new features to redefine everyday rides in India
Uber launched a suite of new features that reimagine the everyday rider experience, making it more affordable, accessible, and elevated for millions across India. The rollout including features like Price Lock, Wait & Save, Simple Mode for Seniors, Airport Priority Access reflect Uber’s commitment to up level the everyday mobility experience. Uber is expanding rider-focused features that adapt to the real needs of Indian commuters - delivering value, choice, and comfort at ev
Jul 84 min read


Campus Activewear expands to Sri Lanka through strategic partnership with Signature, under Hameedia Group
Campus has partnered with Signature, the island nation’s most admired menswear brand under the esteemed Hameedia Group – an established and leading fashion and lifestyle retailer. The launch event was held at the H-Sports Store in Racecourse, Colombo, Sri Lanka. Campus’ products will now be available in Signature showrooms, H-Sports outlets, and the Signature website – offering Sri Lankan consumers greater access to globally inspired, fashion-forward footwear.
Jul 53 min read


MR.DIY announces Rajkummar Rao as the Brand Ambassador with their “Milega kya, Mat Pooch – Mr. DIY has Sabkuch” campaign
In the first campaign film, Rajkummar Rao will don the role of a witty, relatable reporter, spotlighting MR.DIY’s wide variety and budget-friendly range while connecting with audiences through a charming mix of humour and heartfelt relatability. The campaign brings to life the sense of wonder and satisfaction that customers experience inside every MR.DIY store. It positions the brand as a destination that offers “something for everyone in the household”.
Jul 43 min read


Small towns, big carts: How India shopped this summer: Unicommerce
The analysis is based on the 160 Mn+ order items processed through Unicommerce’s Uniware between May 1-June 25. Tier-3 cities drove a notable 21% YoY growth during the 2025 summer sales, contributing significantly to the overall 8% rise in e-commerce order volumes. The summer season saw a continued run of sale events, drawing consumers with attractive deals across categories including electronics, apparel, fashion and footwear, beauty and home decor.
Jul 43 min read


BenQ launches EW90U series: Redefining home entertainment and productivity with studio-grade visuals and sound
BenQ unveiled its latest innovation—the EW90U Series Monitors—featuring EW2790U (27”) and EW3290U (32”) models. These monitors blend immersive 4K entertainment, cinematic audio, and intuitive functionality, making them the ideal centrepiece for home viewing, creative work, and casual gaming. Where digital screens are central to both personal entertainment and professional pursuits, the EW90U Series answers a growing consumer demand: one display that can do it all—brilliantly.
Jul 33 min read


Swiss Military launches the ultra-premium ‘Black Gold Collection’ of luggage, backpacks and travel essentials
Designed for consumers who seek sophisticated designs and high quality without compromising on value, the new ultra premium line of travel gear and daily essentials features trolley bags, sling bags, laptop backpacks and bags at accessible prices. Infused with Swiss Military’s signature style, the collection blends sleek, modern silhouettes with an exciting colour palette of pastels, metallics, and unique shades of teal, olive.
Jul 32 min read


Sony India redefines ‘Cinema is Coming Home’ experience with the launch of new BRAVIA Theatre System 6 and Bar 6 soundbars
Sony India today expands its BRAVIA Theatre portfolio with the launch of two new immersive soundbars: the BRAVIA Theatre Bar 6 (3.1.2ch soundbar with a wireless subwoofer) and the BRAVIA Theatre System 6 (5.1ch home theatre system with Wireless Rear speakers). Engineered to bring cinematic audio home, these soundbars deliver powerful surround sound, seamless BRAVIA TV integration and intelligent sound technologies designed to elevate every movie night, game and concert experi
Jul 15 min read


Sony India expands BRAVIA lineup with the launch of the next-generation BRAVIA 5
Sony India launched the highly anticipated BRAVIA 5. The new launch is designed to redefine home entertainment, the BRAVIA 5 offers an immersive viewing experience like never before. The BRAVIA 5 is available in multiple screen sizes to suit diverse viewing preferences and living spaces, ensuring there’s a perfect fit for every home. Powered by Sony’s most advanced visual and audio technologies, this latest innovation setting a new benchmark for home entertainment in India.
Jun 304 min read


WOW Skin Science launches disruptive Aqua Range: a hydration revolution in grenade form
WOW Skin Science, one of India’s most trusted and trailblazing wellness brands, has announced the launch of its game-changing Aqua Range, a bold hydration-first skincare line-up designed for Indian summers and modern skin needs. But this isn’t just another product drop, it’s a sensory, skin-science revolution. With a striking grenade-inspired design made entirely from 100% recycled material, the Aqua Range doesn’t just stand out — it stands for something.
Jun 302 min read


10% of urban professionals in the 31–40 age group at moderate to high cardiac risk, reveals MediBuddy study
MediBuddy's findings are based on cardiac risk stratification and diagnostic reports collected from 11,779 individuals – 9,404 males and 2,370 females – between April 2024 and March 2025. 91.9% of urban corporate employees were found to be at low cardiac risk, while only 2.82% fell under the moderate risk category. In contrast, a recent ICMR-led national study reported that out of the 4,500 adults tested, just 84.9% were at low risk and 14.4% were at moderate risk of developi
Jun 303 min read


Floatz by Bata India launches latest campaign with Prajakta Koli
In a light-hearted, slice-of-life video, Prajakta Koli steps into the role of a quirky news reporter with one stylish PSA: “Floatz is your go-to, come rain or shine!” From impromptu errands to airport look check-ins, the latest Floatz Clogs from the house of Bata India are designed to keep up with your every move. Starting at just ₹1,199, Floatz are now available in breezy pastels to keep you not just monsoon but moment ready!
Jun 273 min read


Marc Loire Fashions launches Rs 21 crore IPO to fund retail expansion
Marc Loire Fashions Limited announced its IPO to raise ₹21 crore. The issue opens for subscription on June 30 and closes on July 2. The shares will be listed on the BSE SME platform. The IPO comprises 21 lakh equity shares at a fixed price of ₹100 per share. Founded in 2014, Marc Loire has evolved into a fashion-forward brand offering over 800 SKUs, spanning categories such as heels, sneakers, boots, and ethnic footwear. The company was converted into a public limited entity
Jun 262 min read


The white shirt revolution: Uathayam’s legacy of elegance for the modern Indian man
In the heart of Tamil Nadu’s textile belt, a quiet revolution began. It wasn’t loud, but it was confident. And it came in white. Since 2003, Uathayam has redefined how Indian men dress – with a vision grounded in heritage and crafted for the future. What started in Erode as a homegrown venture producing classic dhotis quickly evolved into something far greater: a symbol of modern elegance steeped in cultural pride. At its core? The quintessential white shirts.
Jun 262 min read


Frenchie X by VIP Clothing Limited debuts in Kerala, strengthening the brand’s southern stronghold
VIP Clothing Limited announced the Kerala debut of its premium men’s innerwear range Frenchie X. Frenchie X collections will be available in more than 40 key multi-brand outlets and large-format stores across Kochi, Kozhikode, Thiruvananthapuram and tier-II towns, taking the line’s overall presence to over 140 stores nationwide. Earlier this year, the company partnered with Swiggy Instamart and Zepto to deliver select Frenchie X styles in under an hour.
Jun 252 min read
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