MediBuddy makes preventive care the first line of defence this monsoon
- Sub Editor
- Jul 9
- 2 min read
MediBuddy, India’s largest digital healthcare company, has launched a witty and subversive campaign—#RainingHealthyHabits—highlighting a major shift in how Indians are tackling seasonal illnesses. Told from the perspective of a once-dreaded monsoon office virus, the campaign celebrates a culture of preparedness, prevention, and everyday health awareness at work.
In today’s fast-paced work environment, where hustle culture and productivity often take precedence, #RainingHealthyHabits flips the script—validating the silent, daily acts of self-care that employees have embraced. Along with bringing a respite from the heat, monsoon also ushers in a wave of seasonal illnesses that disrupt daily life and office routines. The campaign highlights this annual reality and recommends shifting the focus on prevention. By encouraging simple proactive steps such as going for timely health checkups, building daily immunity habits, following monsoon-specific hygiene routines, and staying alert to early symptoms, MediBuddy positions preventive care as a smarter and more sustainable way to weaken the virus’ grip and stay healthy through the season.
Speaking on the campaign, Manu Sankar Das, Head of Brand Marketing at MediBuddy, said, “Monsoon has historically been a season of recurring illnesses, yet preventive care remains an overlooked part of the health conversation in India. With most people still turning to treatment after falling sick, our aim is to shift the narrative. Through our Monsoon Health Fest, we are urging people to stay one step ahead by embracing preventive care as a habit, not an afterthought. A little preparedness today can go a long way in keeping the monsoon virus at bay.”
Stay ahead of seasonal illnesses, act early, and stay resilient. Join the Monsoon Health Fest and make your health a priority today.
Conceptualised and produced by MediBuddy’s in-house creative team, the campaign film runs 1 minute 35 seconds and is being amplified across digital channels and social media platforms.
For more information on the campaign and MediBuddy’s comprehensive healthcare services, please visit MediBuddy: Doctor Consultation
About MediBuddy
MediBuddy has always been at the forefront of India’s digital healthcare transformation. The digital healthcare company has a partner network of 125,000+ doctors across 22+ specialities, 7,500+ hospitals and clinics, 7,700+ diagnostic centres, and 10,000+ pharmacies, along with a team size of 2,300+ members. Serving 100,000+ lives per day, it has created an integrated healthcare ecosystem that offers patients seamless access anytime and anywhere, 24x7, 365 days a year. With its healthcare services available in 16 Indian languages to enable customer-friendly consultation, MediBuddy is bridging the Urban-Rural quality healthcare divide. MediBuddy offers online and offline doctor consultations, medicine delivery, lab tests at home, mental health consultations, and surgery care, among other healthcare services.
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