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Akzo Nobel India celebrates 5 years of Dulux Assurance with new‘Lage Shaandaar, Chale Shaandaar’ campaign
AkzoNobel India launched its latest campaign ‘Lage Shaandaar, Chale Shaandaar’ putting the spotlight firmly on the comprehensive Dulux Assurance warranty program. Conceptualised by Lowe Lintas and directed by Prasoon Pandey, this new TVC campaign playfully dramatises the duality of choice Dulux paint consumers have embraced for years: “Which is better – the unmatchable quality of Dulux paints or the unbeatable Dulux Assurance warranty?”
Sep 133 min read


Snapdeal unveils ‘Bharat Swagotsav’ sale: A festive celebration of fashion, value and swadeshi spirit
Snapdeal launched its festive sale ‘Bharat Swagotsav’ starting 19 September 2025. With the tagline “Fashion ka Maha Utsav”, this year’s Bharat Swagotsav promises unmatched offers across categories, including a dedicated “Tehalka Deals at ₹30” section, wherein the first 1000 customers at 8 pm daily can grab products ranging from Clothing, footwear and eatables to lighting and consumer electronics for just ₹30.
Sep 132 min read


84% of Indian consumers seek safer, healthier food choices: PwC report
PwC India's ‘Voice of the Consumer 2025: India perspective’ survey report is a value recipe for the Indian food industry. The survey engaged over 21,000 participants across 28 countries, including 1,031 participants from India. As consumer priorities pivot towards health, technology and sustainability, the survey looks at how consumer preferences are changing and what brands need to do to position themselves better.
Sep 113 min read


ABP Live & Maruti Suzuki announce landmark partnership to transform in-car news, entertainment
This strategic alliance between ABP Live and Maruti Suzuki marks the beginning of a new era where credible journalism and premium infotainment are seamlessly integrated into the driving experience of millions of Indians. With this initiative, ABP Live becomes the first Indian digital news publisher to be natively integrated into Maruti Suzuki’s in-car infotainment ecosystem, streaming live news in Hindi, Bengali, and Marathi, and more.
Sep 52 min read


Bata India launches brighter moments Pujo Collection with Neel Bhattacharya & Darshana Banik
As the scent of shiuli fills the air and the city hums to the rhythm of the dhaak, Bata India makes way to the festive season with its Brighter Moments Collection, launched just ahead of Durga Puja. The campaign features celebrated Bengali actors Neel Bhattacharya and Darshana Banik. The campaign showcases a vibrant new footwear collection designed to complement every Pujo moment, from morning Pushpanjali to late-night pandal hopping and food walks with families.
Sep 42 min read


UNIQLO celebrates opening of first store in Bengaluru, joined by Indian cricket legend Rahul Dravid for grand launch, special offers for customers
Rahul Dravid joined the launch celebrations at UNIQLO Orion Mall, Brigade Gateway, Bengaluru, where he participated in the ribbon-cutting ceremony alongside UNIQLO India representatives, drawing a crowd of excited customers and fans. Spread across 9,012 square feet on the ground floor of the mall, UNIQLO Orion Mall introduces the brand’s signature LifeWear philosophy to the city. This marks UNIQLO’s 17th store in India and its very first in South India.
Aug 294 min read


Campus Activewear announces Kriti Sanon as the face of its women’s category
Campus Activewear and Kriti Sanon's association marks more than a brand–celebrity partnership—it reflects Campus’ vision to shape the future of the women’s footwear segment in India, building on the strong growth it has witnessed in the past year. Sanon, celebrated for her fearless career choices and ability to effortlessly balance multiple roles, mirrors the spirit of today’s women—dynamic, ambitious, and unapologetically authentic.
Aug 293 min read


Bigg Boss Season 19 smashes records with the biggest-ever OTT opening for the franchise in India, recording the highest Day 1 video views on JioHotstar
Bigg Boss Season 19 has taken off to a flying start on JioHotstar. The launch episode recorded a 2.3x surge in reach and 2.4x higher watch-time compared to last year, while peak concurrency doubled compared to Bigg Boss 18’s launch, underscoring the property’s unmatched scale and audience engagement. This OTT season on JioHotstar, new interactive features such as live chats, polls, along with a 24x7 live feed etc. have further elevated viewer engagement.
Aug 292 min read


Beyond festive cleaning: Building year-round healthy home habits by Dr. Anil Kumar, Eureka Forbes Ltd.
Dr. Anil Kumar at Eureka Forbes Ltd. explains, “We often think of home cleaning as a visual exercise, removing dust or stains. But the real health impact comes from addressing the unseen: microbial contamination in water, allergens on surfaces, and airborne pollutants. A once-a-year ritual cannot solve these everyday challenges. Families must adopt year-round practices, supported by technology, to ensure their homes are not just clean, but truly healthy.”
Aug 282 min read


ABP LIVE showcases Bengal’s spirit of excellence at “Impact Makers Conclave - East Edition”
ABP LIVE successfully hosted the Impact Makers Conclave - East Edition in Kolkata, a landmark event celebrating the visionaries and organisations driving transformation in West Bengal. The conclave, held on August 25, at Hyatt Regency Kolkata, brought together eminent thought leaders, cultural icons and innovators, spotlighting the state’s ambition, creativity and resilience. The highlight of the evening was an inspiring keynote address by Devdutt Pattanaik.
Aug 282 min read


Campus showcases bold new sneaker portfolio and expanding women’s line at Annual Retailer Meet 2025
Campus Activewear Ltd's Annual Retailer Meet 2025 in Mumbai was organised in collaboration with Channel Partners, A.K. Shoes Trading Pvt. Ltd., Rohan Traders, S.M. Enterprises, Darsh Enterprise, Karimbhoy and Sons, Satyam Fashions, and Twam Enterprise. The event was themed “Move Together, Grow Together” – rooted in Campus’ brand philosophy “Move Your Way” and reaffirming its belief in co-creating progress with its extensive retail network.
Aug 263 min read


ABP Majha’s Bappa Majha returns to light up Maharashtra with the spirit of Ganeshotsav
Maharashtra’s most awaited festival, Ganesh Chaturthi, is here. ABP Majha is once again bringing the magic of the season straight into homes with Bappa Majha. Known for capturing the heartbeat of Ganeshotsav, ABP Majha is set to immerse viewers in the grandeur, devotion, and unity of this beloved celebration. This year, Bappa Majha arrives with the powerful theme “Bappa Ale, Bhed Nimale”, a message that echoes the festival’s timeless spirit of togetherness.
Aug 263 min read


Renault launches New Kiger: A bold evolution to rethink performance
Renault India, a wholly owned subsidiary of the French carmaker Renault Group, launched the New Kiger, developed under the rethink performance philosophy. The New Kiger is renewed to deliver powerful performance with bolder design, smarter technology, enhanced safety integration and it is available in a thoughtfully curated range of trims. The fully loaded Turbo variants of Kiger - Techno and Emotion are priced between INR 9.99 Lakhs and INR 11.29 Lakhs (ex-showroom).
Aug 247 min read


Hisense India appoints Adfactors PR to amplify brand awareness in India
Hisense India - a subsidiary of the Hisense Group, has appointed Adfactors PR as its strategic communications partner. The collaboration aims to help Hisense Group improve its market visibility and elevate the brand credibility in India, which is one of the fastest-growing consumer electronics markets in the world. Capitalising on Adfactors PR’s extensive national presence, the communication will aim to position Hisense as a household name across India.
Aug 223 min read


Shraddha Kapoor champions the power of a Chakachak Clean home with Eureka Forbes
Eureka Forbes, a trusted name in home health and hygiene, has partnered with actor Shraddha Kapoor to launch a powerful new campaign featuring the Forbes Smartclean Robotic Vacuum Cleaner. A range of technologically advanced devices, the Forbes Smartclean Robotic Vacuum Cleaners deliver 99.9% dirt removal and wet mopping with minimal effort. In the campaign, Shraddha personifies the idea of Chakachak Clean living- effortless, vibrant, and modern.
Aug 222 min read


Re Sustainability launches twin green initiatives to advance circular economy and responsible living
Re Sustainability Limited (ReSL) launched two impactful sustainability initiatives this festive season. These include the 18th edition of its award-winning Green Ganesha campaign (#ReBIGGreenGanesha), in collaboration with 92.7 BIG FM, and the introduction of its smart, app-based waste collection platform, Aakri - Powered by Re Sustainability. The twin initiatives were launched at My Home Bhooja, in the presence of residents who actively participated in the celebrations.
Aug 193 min read


Monsoon essentials for hair, skin and makeup by Modicare Limited
Monsoon brings a delightful break from the blazing heat, transforming the world around us with cool breezes and vibrant greenery. It's like nature hitting the refresh button! But along with this refreshing change comes a fresh set of skincare, haircare, and makeup hurdles that need some quick and clever solutions. Explore this guide by Modicare Limited to find the perfect products that will ensure you look and feel your best, even on the wettest days.
Aug 195 min read


Zigly unveils new experience centre at Phoenix Marketcity, strengthens Mumbai presence
Zigly, India’s first tech-enabled omni-channel pet care brand, continues to strengthen its commitment to delivering specialised and holistic pet care, making quality wellness accessible to pet families across India. Zigly’s newest centre at Phoenix Marketcity Mumbai, G-17A / Ground Floor, L.B.S. Marg, Kurla (W), facility features a curated range of high-quality pet products across premium pet care brands including Applod, Zigly’s private label.
Aug 182 min read


UNIQLO launches new campaign with cricket legend Rahul Dravid
UNIQLO's new campaign, ‘Everyday Wear for Mr. Dependable’, starring Rahul Dravid, highlights UNIQLO’s signature LifeWear philosophy, clothing designed to support all aspects of modern life with simplicity, comfort, and quality through two of its core products - the breathable AIRism Polo Shirt and the crisp Super Non Iron Shirt. Speaking about the campaign, Rahul Dravid said, “UNIQLO fits into every version of my day - it’s simple, comfortable and functional.”
Aug 183 min read


World Organ Donation Day: Mankind Pharma launches video campaign featuring Amitabh Bachchan to drive organ donation awareness
Mankind Pharma has launched a powerful video campaign featuring legendary actor Amitabh Bachchan to raise awareness about organ donation on World Organ Donation Day. The campaign themed "Live Beyond Your Life" aims to address India's critically low organ donation rates and encourage more citizens to register as organ donors. The sobering reality in India is that for every 10 lakh Indians, less than 1% pledge to donate their organs to those in need.
Aug 143 min read
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