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India’s small retailers go digital DPKSTECH bridges the tech gap with Covero & FashionCart
DPKSTECH PRIVATE LIMITED is trying to work with local sellers. The company is based in Faridabad. The company has built two specialised platforms. One is Covero and the other is FashionCart. These platforms are designed specifically for small Indian resellers. Instead of trying to be a one-stop shop like large marketplaces, DPKSTECH focuses on two fast-moving categories: mobile accessories and fashion jewellery.
Jun 14, 20253 min read


HealthOK pays tribute to tireless fathers with a meaningful Father’s Day campaign
Mankind Pharma's Father's Day campaign for HealthOK pure vegetarian multivitamin tablets, which is fast inching towards 50 Crore mark & growing at the rate of 25%, celebrates fathers who demonstrate unwavering dedication to their responsibilities without ever getting tired. The campaign positions fathers as "HealthOK Heroes" – real-life superheroes who provide unconditional support to their families, especially children while maintaining their energy and enthusiasm for parent
Jun 13, 20253 min read


Schneider Electric expands home electrical portfolio to meet homeowners' aspirations for smarter living
Schneider Electric, the global leader in digital transformation of energy management and automation, has reaffirmed its commitment to the home electricals market with a wide range of innovative new products to communicate the differentiated value proposition to homeowners, retailers, electricians, home builders, architects and more.
Jun 11, 20253 min read


MediBuddy crafts a miniature world to reflect a father’s giant heart with #JustDadThings
With a strong emotional core, #JustDadThings becomes a touching reminder that looking after a father’s health is one of the most meaningful ways to give back. MediBuddy’s message is timely: in a world that often celebrates paternal strength in silence, it’s time to respond with thoughtful action by ensuring regular health checks and timely medical interventions.
Jun 11, 20253 min read


6 grooming & style gifts to pamper your dad this Father’s Day
Father’s Day is the perfect occasion to celebrate the man who’s always been there—your first hero, your biggest supporter, and the ultimate role model. This year, instead of the usual ties or mugs, why not pamper him with thoughtful grooming and style gifts that show you truly care about his well-being and confidence? From skincare essentials to timeless accessories, these six handpicked gifts will help your dad look and feel his best every day.
Jun 11, 20255 min read


Prega News honours the 'invisible journey' of fathers with heart-warming Father's Day campaign
Prega News, India's No. 1 pregnancy detection kit brand from Mankind Pharma, has launched a touching Father's Day campaign that celebrates the often-overlooked contributions of expectant fathers during the pregnancy journey. The campaign highlights how pregnancy transforms both partners' lives, even when one's journey remains largely invisible to the world.
Jun 11, 20253 min read


ARKS forays into the world of fragrances with the launch of its debut scent ‘ARKS Day’
ARKS, Ranbir Kapoor’s premium lifestyle brand embodying a philosophy of quiet confidence, enters a new dimension of self-expression with the launch of their first-ever fragrance: ARKS Day. Known for its elevated approach to everyday essentials, ARKS now enters a defining chapter–extending its signature minimalism into the realm of scents.
Jun 9, 20253 min read


A bold bet on the future: Cellecor Gadgets' promoters back growth with personal capital as entire proceeds being invested in company to power growth, maintain sole business focus
As part of this transaction, the promoters of Cellecor Gadgets Limited will divest 10 million shares, and the entire proceeds will be reinvested into the company in the form of equity and interest-free unsecured loans. This reinvestment of the entire proceeds underscores the promoters’ continuous commitment to the company’s long-term success and financial strength.
Jun 6, 20253 min read


Slayrobe launches India’s first intelligent styling and confidence platform for women
By blending hyper-personalised styling, curated shopping, and a troll-free, women-only space, Slayrobe is rewriting the fashion rulebook, putting clarity, confidence, and individuality at the heart of every wardrobe decision.
Jun 5, 20253 min read


Global lifestyle brand Swiss Military launches its first Exclusive Brand Outlet in India
Swiss Military, the global lifestyle brand known for making premium products accessible across 26 countries, has launched its first-ever Exclusive Brand Outlet (EBO) in India, setting the stage for a bold new chapter in its global growth story. Strategically located in Surat, Gujarat, the launch marks a significant milestone in its vision for the Indian market, where Swiss Military has already established over 4,000 retail touchpoints across metropolitan centres and emerging
Jun 2, 20253 min read


India’s heart once again beats to the iconic ‘Namak ho Tata Ka…Tata Namak’ jingle
Inspired by the overwhelming consumer love for its ‘Namak ho Tata ka… Tata Namak’ campaign last year, India’s No.1 iodised salt brand, Tata Salt, returns with a fresh new edition of ‘Namak Ho Tata Ka… Tata Namak’. This 2.0 version builds on the deep emotional connect forged with households across the country, reimagining the iconic jingle to spark renewed love, connection, and purpose.
Jun 2, 20253 min read


Campus Activewear unveils Air Capsule Pro with new campaign film
Campus Activewear, one of India’s leading Sports and Athleisure brands, has unveiled upgraded version of its flagship Air Capsule Collection— Air Capsule Pro.
May 30, 20252 min read


Toshiba unveils Z570RP QLED Gaming TV, equipped with AI-enhanced REGZA ZRi Engine for enhanced gaming experience
Global consumer electronics leader Toshiba today announced the launch of its cutting-edge QLED Gaming TV, the Z570RP, featuring the groundbreaking REGZA Engine ZRi that intelligently optimises picture and sound to deliver an unparalleled viewing experience.
May 29, 20252 min read


MediBuddy drops a musical wake-up call with #NoPuffPlease
MediBuddy, India’s largest digital healthcare company, unveiled a campaign like no other — #NoPuffPlease— ahead of World No Tobacco...
May 29, 20253 min read


ColorBar unveils a bold new brand identity with its #RevealYourMagic campaign
New look, elevated tones, and a touch of magic - ColorBar is reimagined for those who love their beauty with a side of luxe ColorBar...
May 29, 20253 min read


ixigo’s ‘Food on Train’ crosses 10,000 daily meal deliveries with Zoop
ixigo, India’s leading OTA for the next billion users, has hit a new milestone with its ‘Food on Train’ feature now crossing 10,000 daily meal deliveries with Zoop, as well as 20 Lakh meals served across 200+ railway stations since October 2024.
May 29, 20253 min read


Bata India announces Q4 results; Volume growth continues; Inventory & product merch agility improves
Footwear major Bata India Limited today announced results for the quarter ended 31st March 2025. Revenue from operations for the quarter stood at Rs. 7877.70 million vs. Rs. 7976.74 million for Q4FY24.
May 29, 20253 min read


BenQ unveils the PD2730S monitor: Redefining visual precision for creative professionals with 5K Retina-class display
BenQ, a global leader in professional display innovation, today introduced the PD2730S — a 27-inch 5K monitor engineered to meet the rigorous demands of designers, content creators, and visual storytellers across disciplines.
May 27, 20253 min read


7 makeup essentials to channel your inner queen (or CEO) inspired by The Royals
Netflix’s The Royals has it all — crumbling palaces, sizzling tension, and a royal-meets-modern romance that keeps you hooked. Think radiant skin, bold lips, and eye looks that speak louder than words. Ready to bring the palace to your vanity table? Here are seven makeup must-haves that will have you ruling your world — with style, grace, and a touch of drama.
May 26, 20254 min read


Matri launches India’s slimmest dual mode period pain relief device – Now available exclusively on MyMatri.com
Backed by science and inspired by real experiences, Matri Pro is designed to provide drug-free, non-invasive menstrual pain relief using a combination of advance TENS technology.
May 24, 20253 min read
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