Campus Activewear expands to Sri Lanka through strategic partnership with Signature, under Hameedia Group
- Sub Editor
- 3 days ago
- 3 min read
Marks Campus Activewear’s phased entry in Sri Lanka with launch in Colombo
Products now available across selected Signature and H-Sports outlets
Campus Activewear, one of India’s leading Sports and Athleisure footwear brands, has officially announced its foray into the Sri Lankan market. As part of this strategic expansion, Campus has partnered with Signature, the island nation’s most admired menswear brand under the esteemed Hameedia Group – an established and leading fashion and lifestyle retailer. The launch event was held at the H-Sports Store in Racecourse, Colombo, Sri Lanka.
Through this collaboration, Campus’ products will now be available in Signature showrooms, H-Sports outlets, and the Signature website, offering Sri Lankan consumers greater access to globally inspired, fashion-forward footwear.
This reinforces Campus Activewear’s ambition to tap into high-potential global markets. Backed by a strong omnichannel strategy across both distribution and D2C channels, the brand is now bringing its extensive product portfolio to Sri Lanka – a market increasingly drawn to stylish, value-driven lifestyle products.
Speaking on the development, Mr. Nikhil Aggarwal, CEO & Whole Time Director of Campus Activewear Ltd, said, “We are proud to enter the Sri Lankan market through a strategic partnership with Signature under the Hameedia Group. This expansion aligns with our long-term strategy of entering scalable, high-potential markets that resonate with our brand philosophy and product strengths. Sri Lanka offers a promising landscape with its rising consumer appetite for accessible, fashion-forward lifestyle products. By leveraging Signature’s strong brand presence and our own proven-product capabilities, we aim to mirror the success that we have seen in India.”
Amjad Hameed, Director of Signature, said, “At Signature, we are always on the lookout for brands that align with our promise of offering style, comfort, and value to our customers. Campus is a brand that resonates strongly with today’s fashion-conscious youth, and we are proud to bring this iconic name to Sri Lanka. We are confident this partnership will redefine the footwear retail space in Sri Lanka, just as Signature has done with men’s fashion.”
Campus will roll out its range across lifestyle, running, and walking, supported by local marketing, retail activations, and omnichannel access via Signature and H-sports, retail and digital network. With this launch, Campus has taken a firm step toward becoming a leading player in the South Asian Sports and Athleisure landscape.
About Campus Activewear Ltd.
Campus is one of India’s largest sports and athleisure footwear brands in terms of value and volume in Fiscal 2021. In 2005, Mr. Hari Krishan Agarwal, with his acumen, skill, and innovative thinking, started a never-to-end revolution in the footwear industry with Campus Activewear. Today, the flagship brand ‘Campus’ has emerged as one of India’s biggest domestic sports and athleisure footwear brands, offering a diverse product portfolio for the entire family. With the changing market dynamics, Campus has sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through a fashion-forward approach. With over 23,000 retail touchpoints, over 296 company exclusive outlets, a website (campusshoes.com), and being one of the top brands available on e-commerce portals, Campus has secured its pan India presence while capturing the imagination of millions of people across Omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points, and an attractive product value proposition making Campus, an aspirational brand, especially for young adults, everyday performers, and fashionistas. Strengthening the brand's leadership position in India, Campus was listed on NSE and BSE on 9th of May 2022.
About Signature (Hameedia Group)
Signature is one of the most trusted local menswear brands in Sri Lanka. It has made a name for itself as a value-for-money brand for both formal and casual categories.
Signature was introduced to the market in 1990 by the Hameedia Group of Companies. Since its inception, Signature has maintained a fine line between fashion, affordability, cutting-edge design, and quality in menswear and continues to do so. Signature is minded as a quality and value-for-money brand in menswear clothing.
The brand aspires for youth to step out in style and make a mark while delivering value for money. Customers are becoming more fashion and quality conscious and the Signature brand abundantly delivers both these experiences to customers at a reasonable price.
Well known for its ability to build confidence by enriching the personalities of the younger generation, signature has developed, encompassing a lifestyle line that empowers men to be flamboyant and loud. Signature offers a wide range of men’s fashion attire from formal, ceremonial, smart casual, casual, footwear, sportswear, and accessories. The brand is offered island wide in the mass market and also operates in retail.
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