UNIQLO launches new campaign with cricket legend Rahul Dravid
- Sub Editor
- Aug 18
- 3 min read
‘Everyday Wear for Mr. Dependable’ celebrates effortlessly versatile style on-field and off-duty
Global apparel retailer UNIQLO today announced the launch of its new campaign, ‘Everyday Wear for Mr. Dependable’, starring cricketing legend Rahul Dravid. The campaign highlights UNIQLO’s signature LifeWear philosophy, clothing designed to support all aspects of modern life with simplicity, comfort, and quality through two of its core products - the breathable AIRism Polo Shirt and the crisp Super Non Iron Shirt.
Speaking about the campaign, Rahul Dravid said, “Being a part of the UNIQLO campaign is special as it reflects both sides of who I am in my regular daily life. I’ve always believed in keeping things simple and consistent, in sports and in life. UNIQLO fits into every version of my day - it’s simple, comfortable and functional.”
In this special collaboration, Rahul Dravid steps into the spotlight, bringing UNIQLO’s comfort-focused clothing to life in a way that reflects his personality and daily routine.
Dravid, On and Off the Field
In the campaign film, Dravid is seen in two effortlessly stylish modes: as his on-field self in the UNIQLO AIRism Polo Shirt, strolling past the nets as a coach; and as his off-field self in the UNIQLO Super Non Iron Shirt, heading out for a family dinner. Through a playful split-screen exchange between the two ‘Dravids’, the film underscores how UNIQLO clothing is dependable and versatile for every moment of the day.
“We are very pleased to collaborate with the cricket legend,” said Nidhi Rastogi, Marketing Director, UNIQLO India. “Rahul Dravid represents the same consistency, simplicity, and quiet confidence that UNIQLO embodies. Through this campaign we showcase the two sides of Rahul Dravid, the coach on the field and the family man off field, showcasing that UNIQLO is a dependable choice of clothing for your everyday life.”
As part of the 360° rollout, the campaign goes live across digital, social, CRM, in-store, and outdoor platforms starting August 18. The campaign will also feature a first-of-its-kind AR (augmented reality) experience activation at UNIQLO’s new store opening at Orion Mall, Brigade Gateway, Bengaluru on August 29, where customers can engage with a life-sized virtual version of Rahul Dravid through an interactive, tech-enabled zone.
The UNIQLO store at Orion Mall, Brigade Gateway, Bengaluru, is set to launch on August 29, 2025.
About UNIQLO LifeWear
Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hides the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 3.1 trillion yen for the 2024 fiscal year ending August 31, 2024 (US $21.42 billion, calculated in yen using the end of August 2024 rate of $1 = 144.9 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading speciality retailer.
UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,500 UNIQLO stores across the world, including Japan, Asia, Europe and North America. The total number of stores across Fast Retailing's brands is now over 3,600.
With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.
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