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Zivame launches innovative OOH Campaign, #meetyourrightfit, addresses women’s everyday struggl


Zivame, India’s No.1 intimate wear brand, known to encourage women to find their right lingerie fit is transforming the discussion on ill-fitting lingerie with a captivating strategy, this time using innovative out-of-home (OOH) marketing. 

Research indicates that a staggering 80% of women in India are unaware of their right bra fit. Zivame’s #MeetYourRightFit campaign is designed to encourage women to discover their right fit by highlighting the struggles that come from wearing ill-fitting lingerie. The campaign vividly depicts the adverse effects and discomfort caused by poorly fitting bras and has powerful headlines like “Why endure betrayal, tolerate discomfort, and feel restricted?” prominently displayed on strategically positioned billboards

This campaign seamlessly resonates with the fundamental essence of Zivame’s brand identity. It embraces the brand’s conviction that every woman should be enabled to wear intimate wear that fits flawlessly, without sacrificing comfort, all the while fostering body positivity.

Commenting on the initiative, Khatija Lokhandwala, Head- Brand Marketing Zivame, said, “This initiative, is aimed at educating women across India about the transformative power of wearing the perfect bra fit. At Zivame, we believe that every woman deserves to feel confident and comfortable in her own skin, and our campaign aligns with our commitment to promoting body confidence.”

About Zivame

Zivame was founded in 2011 with the vision to facilitate women to shop uninhibitedly for intimate wear and to make lingerie shopping personalised and convenient. Zivame is now the No. 1 B2C intimate wear brand in India with over 150+ retail stores and presence in 4000+ partner stores across India with the mission to be a one-stop destination for every woman’s intimate wear needs.

Zivame believes that every woman is unique, and wants to deliver a platform that allows her to browse, discover and shop what she desires. All the products at Zivame stem from the desire to design something that is a blend of quality, innovation and comfort. Zivame offers Lingerie, Activewear, Sleepwear, Shapewear, Plus sizes & more in over 50000 + exclusive designs and 150 + sizes catering to women across all body types

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