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Wakefit.co appoints Yash Dayal as new Chief Technology Officer

As the CTO, Yash aims to lead the prominent digitally native consumer brand in India in a technology-centric framework


Wakefit.co, India’s leading home and sleep solutions company, announced the appointment of Yash Dayal as the new Chief Technology Officer of the company. This move comes as the company continues to strengthen its leadership team to drive business growth and accelerate its momentum.

In his current role, Yash will spearhead all technology initiatives, with a particular emphasis on the brand’s ongoing omnichannel expansion. His pivotal role will further the technology vision of the brand, help create scalable tech products and also lead high-performing engineering and data science teams. Yash has had a distinguished career spanning over two decades and holds a master’s degree from the University of Texas at El Paso. Being a leader in building strategic technological models, his addition will bring unparalleled expertise in optimizing the technology function at Wakefit.co, cementing its position as an innovative and customer-centric company.

Prior to joining Wakefit.co, Yash held key roles, including Head of Engineering at Zepto, CTO at Zivame, and Senior Director at Myntra and Jabong, where he also led Android and iOS app development for the online fashion retailers. He has also served as a Principal Research Engineer at Yahoo! and worked at Info Edge India (naukri.com). With this diverse and extensive background, Yash is poised to propel Wakefit.co’s technological advancements and drive the company’s continued success in the market.

Speaking on the appointment, Chaitanya Ramalingegowda, Director and Co-Founder, Wakefit.co said, “We are thrilled to welcome Yash Dayal as our new Chief Technology Officer at Wakefit.co. Yash’s expertise will play a pivotal role in redefining our omnichannel experience and driving optimisations across logistics, customer experience, operations, demand generation, and other cogs of the organizational wheel. We are confident that under his leadership, we will revolutionize the way customers interact with our brand, establishing Wakefit.co’s position as an innovative and data-driven brand in the home and sleep solutions industry.

On his appointment, Yash Dayal, Chief Technology Officer, Wakefit.co, said, “I am delighted to join Wakefit.co as the CTO and embark on this exciting journey. As a market leader, Wakefit.co has the potential to set new standards in the industry, and I am committed to contributing to the company’s growth. With a focus on omnichannel expansion, my goal is to redefine the customer experience by leveraging advanced technology and data science. I am thrilled to be part of this forward-thinking organization and look forward to driving innovation and growth together.

In May this year, Wakefit.co welcomed several new senior leaders across finance, compliance, operations, and revenue to spearhead its next phase of growth. This new appointment is in line with the brand’s efforts to continue its trajectory of success and deliver value to its customers. With this remarkable assembly of talent, Wakefit.co aims to become a one-stop shop for everything home in India.

About Wakefit.co

Wakefit.co is a research and innovation-driven sleep and home solutions company established in March 2016. It was founded by Ankit Garg and Chaitanya Ramalingegowda, with a vision to become India’s most loved home and sleep solutions brand. With a portfolio that previously included mattresses, pillows, bed frames, mattress protectors, comforters, neck pillows, and back cushions, Wakefit.co has now expanded to include home products such as sofas, dining sets, wardrobes, study tables, bookshelves, shoe racks, TV units, bedside tables, coffee tables, cushions, floor rugs, curtains, towels, and more. The company manufactures its products in-house at factories in Bengaluru, Jodhpur, and Delhi. It sells across the country through its own online portal, offline retail stores and through other popular online marketplaces. Wakefit.co prides itself on its customer experience, with over 2 million customers serviced over 7+ years. The company has raised 4 rounds of funding (Series A through D) from marquee investors such as Sequoia Capital India, Verlinvest, SIG and Investcorp.

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