Vegetarian delight: HealthOK tablet collaborates with Haldiram’s, especially for vegetarians, this Navratri season

Through the campaign, the brand aims to highlight its pure vegetarian multivitamin offering for vegetarian population. 

In the spirit of Navratri, when millions of Indians embrace pure vegetarian diet with devotion and faith, HealthOK, a pure vegetarian multivitamin tablet from the house of Mankind, has joined hands with Haldiram’s Nagpur, (Multinational Indian Restaurant & Sweets Chain) to champion the health and wellness of vegetarians. With this collaboration, HealthOK veg multivitamin tablets aspire to reinforce its position as a pure vegetarian multivitamin brand.

Through the campaign which is going online as well as offline at restaurant, the brand is working towards creating awareness around the pure vegetarian health supplement, HealthOK tablets. Just like Haldiram’s is recognised as a pure vegetarian food brand, in a similar way, consumers can rely on HealthOK for vegetarian multivitamins.   

HealthOK multivitamin tablets in collaboration with Haldiram’s is running the campaign across 76 stores of across Maharashtra, Madhya Pradesh, Gujarat & Chhattisgarh. Brand has also launched their own co-branded digital video across YT & Instagram to inform consumers. HealthOK tablets & gummies are also now available at most of the Haldiram’s store for sale.

Speaking about the collaboration, Joy Chatterjee, Vice President, Sales and Marketing Head, Mankind Consumer Product Private Limited, said, "This Navratri partnership with Haldiram's holds special significance as both brands embody the essence of pure vegetarian living during the sacred festival celebrations. Just as devotees flock to Haldiram's for authentic vegetarian delicacies during the days of Navratri, we want health-conscious individuals to turn to pure veg HealthOK tablets with the same unwavering confidence for their daily vegetarian nutritional needs. By this collaboration, we aim to amplify our '24 Hour Active Energy' message while establishing HealthOK as the vegetarian multivitamin that truly understands and supports the Indian vegetarian lifestyle."

Commenting on the same, Neeraj Agrawal, Director Haldiram’s, said, "We at Haldiram’s are excited to collaborate with Mankind’s HealthOK vegetarian multivitamin tablets to support the health and wellness of vegetarians. Our dedication to providing high-quality pure vegetarian food perfectly aligns with HealthOK's mission to offer essential nutrients through their supplements. Together, we aim to make it easier for vegetarians to lead a healthy lifestyle."

This joint effort emphasises the brands’ commitment to support individuals in their journey towards vegetarian & healthier living and in the process, it also empowers vegetarians to make informed choices that align with their dietary preferences and values.

About Mankind Pharma

Mankind Pharma (BSE: 543904 | NSE: MANKIND) is one of the largest pharmaceutical company in India, which focuses on the domestic market with its Pan India presence. Mankind operates at the intersection of the Indian pharmaceutical formulations and consumer healthcare sectors with the aim of providing quality products at affordable prices. The company is a leading player in the domestic pharmaceuticals business present across acute and chronic therapeutic areas including anti-infectives, cardiovascular, gastrointestinal, antidiabetic, neuro/CNS, gynaecology, VMN and respiratory, among others with a strategy to increase chronic presence going ahead. In the consumer healthcare business, the company operates in the condoms, pregnancy detection, emergency contraceptives, antacid powders, vitamin and mineral supplements and anti-acne preparations categories, among others, with several category-leading brands. Following the acquisition of Bharat Serums and Vaccines Limited, Mankind Pharma has further strengthened its leadership in the domestic women’s health segment. Mankind's distribution network includes a robust field force of 17,700+ professionals, and a reach extending to over five lakh doctors across urban and rural markets. The company has 30 manufacturing facilities in India manufacturing a wide range of dosage forms, including tablets, capsules, syrups, vials, ampoules, blow fill seal, soft and hard gels, eye drops, creams, contraceptives and other over-the-counter products. Mankind has a consistent track record of product innovation through 6 dedicated R&D facilities backed by more than 730 scientists.

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