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Telangana recorded a 40% rise in online orders in FY2022: Unicommerce

  1. Fashion & Accessories and Beauty & Personal care are the biggest segment and has reported over 50% and 20% growth respectively

  2. Telangana-based businesses report an average of 70% growth in order shipments


There has been a consistent rise in e-commerce adoption over the last few years, with consumers and businesses adopting e-commerce platforms. Unicommerce, one of India’s leading e-commerce enablement SaaS platforms has reported that the e-commerce order volumes in Telangana increased by over 40% in FY-23 compared to FY-22.  The company analyzed over 28 million order items processed in the region over the last two financial years to understand the changing e-commerce trends in the region. While Hyderabad and Secunderabad are the powerhouse of rising online shoppers in the state, consumers from other regions also shopped online.

The data also revealed that consumers from Telangana are shopping across various categories. Fashion and accessories are the biggest category with maximum order volume and have reported over 55% order volume growth rate in FY 2023 compared to the previous financial year. The fashion and accessories category includes a wide range of products such as apparel, kid’s wear, footwear, bags, belts, wallets, and other accessories. Beauty and personal care is the second most popular segment in Telangana and it reported 20% YoY order volume growth in FY 2023. The electronic peripherals and audio products are also a growing segment with 74% in order volume growth in FY 2023 compared to the previous year. Another popular online shopping category in Telangana is home decor and kitchenware, which has reported over 50% YoY order volume growth in FY 2023.

Interestingly, it’s not just consumers but businesses in Telangana that are also adopting e-commerce. Unicommerce allows businesses to manage e-commerce operations and it’s currently working with 60+ companies from Telangana and manages over 400 facilities from local and national brands in Telangana alone. In light of the growing trend, the company analyzed the growth of Telangana-based businesses and observed an impressive average of 70% increase in orders shipped from the region to various parts of the country during FY23.

Speaking on the e-commerce trends in Telangana, Kapil Makhija, CEO of Unicommerce said “Telangana’s e-commerce sector has experienced explosive growth in recent years, fueled by a combination of factors including a robust digital infrastructure, a vibrant startup ecosystem, and a tech-savvy population. As more and more consumers turn to online shopping, the e-commerce market in Telangana is poised for continued growth, presenting exciting opportunities for businesses and entrepreneurs to start their e-commerce journey. With a thriving digital ecosystem, we are excited about the endless possibilities that the future holds for e-commerce in Telangana, and we remain committed to leveraging technology to deliver innovative solutions and drive business growth.”

Jagdamba Pearls, which is a jewellery brand based out of Hyderabad, has been working with Unicommerce for the last seven years. The brand is processing an average of over 5000 orders items per month and is serving consumers across the country while processing orders through the Unicommerce platform. Currently, the company is selling across seven marketplaces and a brand website.

Speaking on building a robust online business Mr. Avanish Agarwal, Managing Director, Sri Jagdamba Pearls said. “We are legacy brands from Hyderabad, and e-commerce enables us to easily connect and offer our products to consumers across the globe. We have invested in technology to strengthen our online business and ensure that we can offer great pearl products to consumers in India and international markets. Our e-commerce business has flourished post-technology adoption, as it allows us to improve business efficiency and offer a great shopping experience to consumers. We are glad to partner with Unicommerce to further elevate consumer shopping experience as we continue to grow our e-commerce business.”

Neeman’s is one of the biggest D2C brands in the country with its roots in Hyderabad. The company has deployed Unicommerce order management and warehouse management platform to automate operations. The company has reported over 100% growth in order volumes over the last year and is processing around 80,000 orders every month.

Speaking about the success and building India’s leading footwear-focused D2C brands from Hyderabad, Taran Chhabra, Founder, and CEO, of Neeman’s, said “As a conscious fashion brand, we are committed to making a positive impact on the environment and society. We believe that technology can play a vital role in achieving this goal, both in the development of our products and in reaching our consumers. As a Hyderabad-based brand, we are proud to see our products reaching customers across India, and we are excited to partner with Unicommerce to ensure that our customers receive their orders quickly and efficiently. By leveraging technology to enhance the shopping experience, we hope to scale new heights and continue to inspire more consumers to join us in our sustainability journey.”

Companies from smaller towns and cities are now exploring e-commerce and starting their online journey. While most of the sellers are based out of Hyderabad, small sellers from towns like Warangal and Karimnagar are also building their e-commerce business and adopting technology to connect with consumers across India and internationally. Unicommerce provides access to best-in-class technology at an affordable price enabling them to automate their operations, streamline business and enhance shopping experience. Some of the brands that leading brands that Unicommerce work with in Telangana are Neemans, Health Unbox, Pure Cult, Aroma Care, Jivika Naturals, Daughter Earth, Promount Online Services, Catcub, Bello Herbals, Sterling Book Centre, Futaba Tech, among many others.

Unicommerce is one of the leading e-commerce enablement SaaS platforms in India that powers post-purchase experience for brands, marketplaces, and fulfillment providers. Deployed by e-commerce retail companies, traditionally offline brands, D2C brands, brand aggregator firms, fulfillment service providers, 3PLs, and marketplaces. The company has built a strong presence in India and has also expanded to international geographies and is serving clients in the Middle East (UAE and Kingdom of Saudi Arabia) and Southeast Asia (Singapore, Malaysia, Indonesia, and the Philippines).

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