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Simpl joins BookMyShow’s MySummerBucketList campaign to offer seamless access to adventure activitie

~ Over 1000 activities across the country available on BookMyShow for customers to choose from, under multiple key categories including amusement parks, adventure activities, kids activities, workshops, tourist attractions and much more ~

With the onset of summers, Simpl, India’s only 1-tap checkout platform, partnered with BookMyShow, India’s leading entertainment destination, joining its #MySummerBucketList campaign and enabling seamless access to scores of adventure sports and other fun-filled activities across the country.

From thrilling water sports to scuba diving, camping, backpacking trips, an increasing number of customers in the age group of 16-40 years have been spending heavily on gaining new experiences in the summers over the last few years. To cater to this growing demand and streamline the booking experience for customers, Simpl’s integration with BookMyShow will offer a one-tap access to the widest range of activities with over 1000 options across multiple categories including adventure, amusement parks, kids activities, workshops, tourist attractions, nightlife and unique experiences.

Metros such as Mumbai, Bengaluru, Delhi-NCR, Hyderabad, Kolkata and Chennai are amongst the cities opting for most summer activities such as amusement parks and adventure across formats and age groups while cities such as Kochi, Pune, Jaipur, Lonavala lead the charge for treks and camping, cycling, heritage walks, monuments and unique experiences.

Commenting on this development, Nitya Sharma, Founder and Chief Executive Officer, Simpl said, “As a customer focused organisation, we are committed to fulfilling the evolving requirements of customers in a seamless fashion. With travel and its experiences gaining prominence since the last few years, we are delighted to partner with BookMyShow as our entertainment and activities partner for their #MySummerBucketList campaign, to offer the widest selection of adventure sports and other activities this summer. Customers will be able to pre-book their tickets to amusement parks, treks, camps and scores of other activities with just one-tap with Simpl, eliminating any transaction failures, which is a key pain point for them.

According to the Indian Brand Equity Foundation (IBEF), the travel market in India is projected to reach US$ 125 billion by FY27 from an estimated US$ 75 billion in FY20. This opens up huge opportunities for organising this by offering a seamless booking and checkout experience which is key to maintaining customer experience. The partnership with Simpl will simplify customers’ journey and contribute to bringing more customers online.

About Simpl

Simpl is a Merchant-first Check-Out network, making payments invisible and money intelligent. Simpl is on a mission to empower merchants to build trusted relationships with customers, one transaction at a time. With more than 26,000 available merchants and millions of approved users pan-India, Simpl envisions creating a frictionless and inclusive digital payments experience for India that empowers and fosters trust between merchants and their customers.

About BookMyShow

Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt Ltd (founded in 1999), is India’s leading entertainment destination with global operations and the one-stop shop for every entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers. Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 plus screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more, all accomplished at par with global standards. Some of the key properties that BookMyShow has brought to its markets over the past few years include U2’s The Joshua Tree Tour, NBA’s debut games in India, Disney’s Aladdin, Cirque du Soleil BAZZAR as also international artists such as Coldplay, Ed Sheeran, Justin Bieber to name a few.

BookMyShow is invested in providing the best user experience, whether on-ground or online and to that effect, has developed the first-of-its-kind video streaming platform solely for live entertainment in India – ‘BookMyShow Online’, marking its entry in the streaming business. Complementing its cinemas business, the firm also launched ‘BookMyShow Stream’, India’s largest home-grown transactional video-on-demand (TVOD) platform hosting award-winning and critically acclaimed content from around the world. BookMyShow also houses India’s most extensive organic reviews and ratings engine for movies and has driven technology innovations, such as the m-ticket and Movie Mode, impacting tens of millions of users and the industry at large.

With continued support from marquee investors like TPG Growth, Stripes Group, Elevation Capital (formerly SAIF Partners), Accel and Network18, BookMyShow has constantly demonstrated category leadership, growing beyond India with operations in UAE, Singapore, Indonesia and Sri Lanka amongst others. The Mumbai-headquartered company counts Ticket Green, Eventifier, Masti Tickets and Townscript amongst its key investments in the sector. BookMyShow is also committed to society at large, by way of its charity initiative BookASmile, which supports special causes to enrich the lives of the less fortunate across India through entertainment-led experiences.


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