Purest gold, silver products in 10 minutes: MMTC-PAMP partners with Swiggy Instamart
- Sub Editor
- 2 days ago
- 3 min read
With the commencement of wedding season, MMTC-PAMP, India's only London Bullion Market Association (LBMA) accredited Good Delivery gold & silver refiner, is enabling ease of access and quick delivery of its purest minted gold and silver products with leading quick commerce platform, Swiggy Instamart, offering customers the ideal gifting choice for traditional and social occasions.
Customers, through the Swiggy Instamart app, can avail MMTC-PAMP’s 24K minted gold products at 999.9+ purity such as Lotus Gold Coin (0.5 gm, 1 gm and 5 gm) and Lotus Gold Bar (2gm). Additionally, customers also get the option to purchase purest silver minted products at 999.9+ purity such as Silver Banyan Tree Coin (5gm), Silver Ganesh and Lakshmi Coin (10gm and 20gm) and Silver Casted Bar (1kg).
Highlighting the significance of this partnership, Mr Samit Guha, Managing Director and CEO, MMTC-PAMP said, “At MMTC-PAMP, we have always strived to reach every Indian customers and household with our best product offerings. Our partnership with Swiggy Instamart comes at a time when the wedding season is in full swing, making it an ideal collaboration for those seeking the ideal gifting offer. This also comes on the back of the evolving needs and buying preferences of consumers, enabling them to purchase superior and culturally diverse 999.9+ purest gold and silver minted products to be delivered within 10 minutes. With this move, we aim to further expand our consumer base while simultaneously strengthening our relationship with existing customers.”
Every product delivered through Swiggy Instamart will follow MMTC-PAMP’s safety protocols, including tamper-proof packaging, transit insurance (optional), and OTP authentication at delivery, ensuring that precious metals are handled with the highest level of security.
Highlighting the growing demand for precious metal products, Mr Kashish Vasishta, Deputy General Manager - Marketing PR New Product Development & Ecommerce, MMTC-PAMP said, “Gold and silver have been part of our tradition and culture as symbols of well-being, prosperity and good wishes. The demand for minted gold and silver is growing strong with young and tech-savvy customers and investors who prefer quick delivery. Swiggy Instamart’s wide coverage across India provides convenient and accessible purchase of our purest precious metals offering.”
This launch comes at a time when India’s quick-commerce sector is witnessing exponential growth. As per a recent report by CareEdge Ratings, quick-commerce orders have doubled to Rs 64,000 crore in FY25 and are expected to reach Rs 2 lakh crore by FY28.
Every product created by MMTC-PAMP goes through a rigorous purification process to ensure 99.99%+ (999.9+) purity of the metal. To validate the authenticity, every MMTC-PAMP product carries a unique number and comes packaged in Assayer Certified Minted Cards. Each gold and silver product bought from MMTC-PAMP offers positive weight tolerance, which guarantees that every coin or bar one buys weighs more than the listed weight, ensuring customers receive the highest value for their investment. MMTC-PAMP products are available at exclusive stores, leading jeweller partners, online marketplaces such as Amazon and Flipkart, or directly from MMTC-PAMP’s official website, https://www.mmtcpamp.com/shop.
About MMTC-PAMP
A joint venture between Switzerland-based bullion refinery, PAMP SA, and MMTC Ltd., a Miniratna and Government of India Undertaking. MMTC-PAMP is the only LBMA-accredited gold & silver good delivery refiner in India and is accepted across global commodity exchanges and central banks. The company seamlessly marries Swiss excellence with Indian insights. MMTC-PAMP India Pvt. Ltd. is internationally recognised as an industry leader in bringing global standards of excellence to the Indian precious metals industry.
MMTC-PAMP has received several awards since its inception from local and global industry bodies for Refining, Brand and Sustainability. Notably, MMTC-PAMP is India's First Precious Metals Company to have Science-based Emissions Reduction Targets Approved by SBTI. Recognised by the Asia and India Book of Records, MMTC-PAMP is acclaimed as the country’s only brand providing the purest gold and silver coins and bars with 99.99%+ (999.9+) purity levels and positive weight tolerance to consumers. Adding to its laurels, MMTC-PAMP was honoured as India’s Most Trusted Brand of the Nation at The Brand Story- Indian Brand and Leadership Conclave & Awards, 2024.
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