MediBuddy inspires the nation to move with #FitIndiaFestival this Independence Day
- Sub Editor
- Aug 13
- 2 min read
MediBuddy, India’s largest digital healthcare company, is thrilled to announce the launch of its new campaign, "Let the Movement Begin", under the #FitIndiaFestival initiative. The campaign is designed to inspire every citizen to embrace daily movement, the campaign celebrates motion not just as a fitness goal, but as an expression of personal freedom, strength, and national pride.
Inspired by India’s own journey of resilience and progress, the campaign urges citizens to view movement as a commitment to their own health and a contribution to the nation’s strength. Much like India's fight for freedom was driven by collective action and perseverance, #FitIndiaFestival aims to spark a national movement toward better health. In a time when physical inactivity is quietly affecting well-being, the campaign encourages people to take small, yet powerful steps—whether it’s stretching at your desk, walking with family, or simply standing up after hours of sitting. Every step counts towards a healthier self and a stronger India.
Manu Sankar Das, Head of Brand Marketing, MediBuddy, said, "Our nation’s story is one of movement—of people rising, striving, and refusing to give up. This Independence Day, we want to remind every Indian that looking after your health is not just a personal choice; it’s part of the responsibility we share as citizens. Movement keeps us strong, focused, and ready to contribute to the nation’s progress. With #FitIndiaFestival, we want to inspire everyone to take that first step towards better health. The journey to better health is made up of small, consistent actions—and the most important one is the first step."
Conceptualised and produced by MediBuddy’s in-house creative team, the campaign film runs 1 minute 4 seconds and is being amplified across digital channels and social media platforms.
To support this campaign, MediBuddy is offering exclusive discounts of up to 80% off on fitness plans, preventive health check-ups, wellness programs, and healthcare products. These special offers are live throughout the campaign period as part of the #FitIndiaFestival celebration.
For more information on the campaign and MediBuddy's full range of healthcare services, please visit MediBuddy: Doctor Consultation
About MediBuddy
MediBuddy has always been at the forefront of India’s digital healthcare transformation. The digital healthcare company has a partner network of 1,25,000+ doctors across 22+ specialities, 7,500+ hospitals and clinics, 7,700+ diagnostic centres, and 10,000+ pharmacies, along with a team size of 2,300+ members. Serving 1,00,000+ lives per day, it has created an integrated healthcare ecosystem that offers patients seamless access anytime and anywhere, 24x7, 365 days a year. With its healthcare services available in 16 Indian languages to enable customer-friendly consultation, MediBuddy is bridging the Urban-Rural quality healthcare divide. MediBuddy offers online and offline doctor consultations, medicine delivery, lab tests at home, mental health consultations, and surgery care, among other healthcare services.
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