Hisense India premieres Diwali TVC featuring Monami Ghosh and Ashwin Kumar
- Sub Editor
- 1 day ago
- 2 min read
The TVC is launched during the ongoing Asia Cup 2025, reaching millions of viewers across India
Hisense, a global leader in consumer electronics and home appliances, has launched its latest TV commercial in India for Diwali. The film celebrates the true spirit of the festival celebrating light, joy, family, and togetherness. Featuring Monami Ghosh, the popular Bengali actress, and Ashwin Kumar, a well-known South Indian actor and influencer, the TVC creates a strong emotional connection with audiences across India.
“Diwali and the festivals around it is a time in India when families come together, upgrade their lifestyles, and prefer buying electronics considered auspicious during this period. Through this film, we wanted to showcase how Hisense products enhance these special moments, bringing entertainment and comfort integrated with global technology into Indian homes,” said Pankaj Rana, CEO, Hisense India.
The campaign has been strategically rolled out across national and regional platforms to maximise reach and engagement. It includes national OTT/CTV platforms such as JioHotstar, Zee5, SonyLiv, and YouTube. On the regional side, the TVC is streaming on Aha, Hoichoi, Manorama Max, and Tarang+. The campaign is also running on linear TV during the ongoing Asia Cup 2025, with squeeze-up ads aired on all India matches, including the finale, reaching millions of viewers. In addition, it is amplified through more than 50 national and regional tech and news publishers.
Running for four weeks from September 23, 2025, the campaign aims to reach mass consumers via Asia Cup 2025 on TV while connecting with premium and digital audiences via OTT and online platforms. The film is produced by ArtE Media. It highlights the latest products of Hisense like U7Q MiniLED TV, and the AC, delivering exceptional home entertainment and comfort experiences.
With this Diwali TVC, Hisense India continues to reinforce its brand promise of delivering superior home entertainment solutions while celebrating the moments that matter most to families across the country. Along with building brand awareness, the company is offering attractive festive offers on its TV models and air conditioners.
Globally, Hisense continues to lead the large-screen TV category, holding the No. 1 position in the 100-inch TV segment (Source: Omdia 2023–24). Recently, Hisense launched its UX Series, the world’s first RGB Mini LED TV series, becoming the first brand to bring Dolby Vision 2.0 to the market as announced during IFA 2025. The brand has also built a strong distribution network across Amazon, Flipkart, and major offline retail chains such as Sathya Agencies and Great Eastern Retail.
About Hisense
Hisense India is a subsidiary of Hisense Group, a global leader in consumer electronics and home appliances. With a presence in over 160 countries, Hisense is known for its innovation, cutting-edge technology, and high-quality products spanning televisions, refrigerators, air conditioners, washing machines, and more. Globally, Hisense holds the No.1 position in the 100” TV category (Source: Omdia 2023–24). Committed to delivering exceptional value and world-class experiences, the brand is focused on product innovation, robust retail partnerships, and long-term growth in the market. For more information, please visit: www.hisense-india.com
Reach out to us at the PR Desk
Read more on our Partner sites: Dais World | The Progress Catalyst
Get rewarded for your reading habits on the Dais World app!
