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“Har Pal Ko Own Karo with confidence”, True Curv by Zivame

Zivame, India’s No.1 intimate wear brand, continues to encourage and embrace inclusivity and positivity for all body types. As a part of its commitment to body positivity, Zivame’s True Curv range is led by a powerful campaign, “Har Pal Ko Own Karo” (Own every moment), which is inspired by the brand’s positioning of “Wear Your Confidence.”

At the heart of this campaign lies a powerful realization: confidence is essential in all aspects of our lives, and every woman, regardless of her body shape and size, deserves to feel cherished and appreciated every single day.

The film shows the prevailing trend of celebrating only a specific body type and size, neglecting the diverse range of shapes and sizes, in a light way with a powerful message on inclusivity. The campaign features a confident and charming curvy woman who effortlessly navigates various everyday scenarios. From encountering exclusive mannequins to engaging in funny conversations about her curves with a new roommate and gym buddy, the film showcases how she conquers life’s challenges with her charm and unwavering confidence that comes from the right intimate wear by her side.

Khatija Lokhandwala, Head of Brand Marketing at Zivame, said “At the core of our brand lies the empowering message of Wear Your Confidence irrespective one’s age, size, or body type. Our latest campaign for our True Curv range amplifies our commitment to inclusivity and body positivity and reinforces the belief that every woman, regardless of her shape or size, deserves to feel celebrated and valued every day”

For the True Curv squad, Zivame offers inclusive sizing from 34DD to 48E.


  1. Creative Agency: Leo Burnett

  2. Production House: Content Factory

  3. Director: Loretta Pinto

About Zivame

Zivame was founded in 2011 with the vision to facilitate women to shop uninhibitedly for intimate wear and to make lingerie shopping personalised and convenient. Zivame is now the No. 1 B2C intimate wear brand in India with over 150+ retail stores and a presence in 5000+ partner stores across India with the mission to be a one-stop destination for every woman’s intimate wear needs.

Zivame believes every woman is unique and wants to deliver a platform that allows her to browse, discover and shop what she desires. All the products at Zivame stem from the desire to design something that is a blend of quality, innovation and comfort. Zivame offers Lingerie, Activewear, Sleepwear, Shapewear, Plus sizes & more in over 50000 + exclusive designs and 100 + sizes catering to women across all body types


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