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Greaves Electric Mobility partners with Shriram Green Finance, EV financing arm of Shriram Finance to expand retail financing

  • Sub Editor
  • 5 days ago
  • 3 min read

Partnership to facilitate EV financing across Greaves 3W and ELE portfolio

Greaves Electric Mobility partners with Shriram Green Finance, EV financing arm of Shriram Finance to expand retail financing 

Greaves Electric Mobility Pvt. Ltd. (GEML), highly awarded for setting benchmarks in India’s electric mobility, has announced a strategic partnership with Shriram Green Finance, a dedicated EV financing arm of Shriram Finance to make electric mobility more accessible across the country. The collaboration will enable customers to get access to convenient and flexible retail financing for GEML’s range of electric three-wheelers under the Greaves 3W brand and electric light commercial vehicles (ELE).


Through this partnership, customers can benefit from loans covering up to 90% of the vehicle’s value, competitive interest rates, and tailored repayment plans designed to meet diverse business requirements. This initiative aims to empower drivers, small business owners, and entrepreneurs to seamlessly transition to reliable, cost-efficient, and locally manufactured electric vehicles.


With a 165-year Greaves legacy of trust and innovation, GEML continues to set industry benchmarks in performance and endurance. Its Greaves ELTRA City Xtra recently achieved a national record of 324 km for the longest journey on a single charge, recognised by the India Book of Records - underscoring the brand’s engineering excellence and commitment to real-world efficiency.


By bringing together GEML’s expanding electric vehicle portfolio and Shriram Finance’s extensive lending network, this partnership is expected to accelerate EV adoption across key states and cities. It will further strengthen GEML’s market presence by supporting dealer growth, improving sales, and expanding access to clean, future-ready mobility solutions through 500+ PAN-India touchpoints ensuring seamless customer support.


The collaboration reflects Greaves Electric Mobility’s unwavering vision to build products and solutions that Outperform, Outlast & Outshine, while advancing India’s journey toward a sustainable, self-reliant, and inclusive mobility future.


About Greaves Cotton Limited

Greaves Cotton Limited (GCL), also known as Greaves, is a diversified, multi-product, multi-fuel, and multi-location engineering company with a legacy of 165 years and strong brand trust. Originally renowned for its single-cylinder diesel engines, Greaves has transformed into a fuel-agnostic, end-to-end mobility solutions provider, driven by the purpose of "Empowering Lives”. The Company is enabling a sustainable transition to green mobility and aims to touch a billion lives by 2030. Greaves is building a digitally integrated ecosystem that connects consumers, business partners, and service providers across the entire mobility value chain. 

Through its five independent business units—Greaves Engineering, Greaves Electric Mobility Ltd., Greaves Retail, Greaves Finance Ltd., and Greaves Technologies Ltd.—Greaves combines agility with strategic focus, delivering innovation and enhancing accessibility for consumers. With significant investments in technology and human capital, the Company is positioned to lead in India’s EV and sustainable mobility markets. The Company remains committed to sustainable growth and economic progress, making it a trusted partner in shaping the future of mobility in India.


About Greaves Electric Mobility

Greaves Electric Mobility Limited (GEML), the electric mobility business of Greaves Cotton Limited (GCL), is one of the first companies in India to focus on the evolving market of electric vehicles (“EV”) and has been among the frontrunners at driving EV adoption in the country*. With over 17 years of experience designing and manufacturing electric vehicles*, GEML serves both the electric 2-wheeler and 3-wheeler segments. GEML along with its subsidiaries, operates three manufacturing plants located in Hyderabad, Noida, and Ranipet. The company supports its network through 400 dealer touchpoints across India, thereby aiming minimal downtime and enhanced customer experience. GEML holds 8 India Book of Records** titles, reflecting its focus on technology and design led innovative & durable mobility solutions. Subsidiaries MLR Auto Limited and Bestway Agencies Private Limited help extend GEML’s market presence. Committed to affordability and sustainability, GEML provides clean mobility solutions contributing to India’s shift toward electric transportation.

* Source: CRISIL Report


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