Government of Andhra Pradesh and CreativeLand Asia announce collaboration at WAVES Summit, to set up India’s first Transmedia Entertainment City in Andhra Pradesh
- Sub Editor
- 13 hours ago
- 3 min read
Creativeland Asia & Government of Andhra Pradesh signed an MOU to conceptualise and operationalise India’s first Transmedia Entertainment City, Creatorland in Andhra Pradesh, which will have immersive theme parks, gaming zones, global cinema co-production zones and will also help drive job creation, skill development, tourism and digital innovation.
This partnership was announced at the WAVES Summit being held in Mumbai from 1st to 4th May which was inaugurated by the Hon’ble Prime Minister Shri Narendra Modi. The MOU was signed in the presence of Shri Kandula Durgesh, Hon’ble Minister Tourism and Entertainment, Government of Andhra Pradesh, by Ms Amrapali Kata, CEO Tourism and Shri Sajan Raj Kurup Founder of Creativeland Studios Entertainment and Chairman of Creators Inc London along with global advisory board with Mr David Unger, CEO Artists International, Andy Orrik, Founder Studio Belong, Jani Guest, CEO Creators Inc and Nicolas Granatino Chairman Tara Gaming. Visiting dignitaries at the Waves Roundtable and a few of the representatives from the global advisory from Hollywood were also present at the announcement.
Creativeland Asia is in conversation with 20+ studios across the world to make India their production hub. It is expected that Creatorland will attract investments between Rs 8000 – 10,000 cr over 5-6 years that will go towards the creation of a Virtual Studio Complex powered by AI-based real-time rendering and volumetric capture technologies, immersive theme parks, gaming zones, esports arenas, and global cinema co-production zones, Creatorland Academy for skilling youth in VFX, AI, gaming, and immersive storytelling.
This announcement marks a significant step toward cross border collaboration in media and entertainment for innovation, research, and Indian and global IP creation in AI-driven content, R&D, VFX workflows through Creatorland’s Generative AI Lab, and will encourage participation from global and Indian talent to build India as a global production hub.
This hub will open up skilling and employment opportunities for youth from Andhra Pradesh and rest of the country across creative and tech domains - skilling 10,000+ youth every year in AI, VFX, gaming and 150,000+ new jobs across entertainment, tech, and tourism is envisaged with the opening of opportunities under this initiative.
Commenting on the partnership, Hon’ble Minister Tourism and Entertainment, Government of Andhra Pradesh, Shri Kandula Durgesh, said, “Partnering with CreativeLand Asia marks an exciting milestone in our efforts to open up the state for film and entertainment tourism. This MOU is more than an infrastructure project, it is a commitment to creating an enabling ecosystem for talent, innovation, and tourism. Creatorland will not only boost the entertainment economy but also transform visitor experiences through theme parks, immersive zones and global production hubs. We are proud to lead this cultural and economic transformation from the state. This collaboration supports our commitment to diverse, high-quality production, boost to the media and entertainment sector including AVGC, VFX powered by cutting-edge technology and exceptional content. Together, we aim to set new benchmarks in digital entertainment and connect with industry and consumers in more meaningful ways.”
Sajan Raj Kurup, Founder & Chairman, Creativeland Asia said, “Creatorland is more than a destination, it is a creative movement. By joining hands with the visionary leadership of Andhra Pradesh, we are building the future of entertainment, education and innovation. From immersive experiences to AI-led storytelling, Creatorland will blend technology with culture, global talent with Indian imagination. This is our collective step toward putting India on the global map of entertainment infrastructure and IP creation. This collaboration is a milestone in India's journey toward becoming a global content powerhouse. By integrating technology, creativity and infrastructure, Creatorland represents the next phase of our vision for India as a global leader in entertainment infrastructure. This initiative aligns with the Government’s commitment to support AVGC, immersive technologies and content creation that is rooted in Indian stories but designed for the world. Andhra Pradesh’s leadership in this endeavour reflects our national goal of transforming India into a hub for digital creativity, employment, and cultural diplomacy.”
MD, Department of Tourism and Entertainment, Smt Amrapalli Kata, said, “The Creatorland project reflects the state’s forward-looking commitment to promoting tourism through innovation. It offers a holistic vision where entertainment infrastructure, talent skilling and tourism come together to generate livelihoods, boost the local economy and elevate Andhra Pradesh’s profile on the global creative map. We see this as a blueprint for how future-ready infrastructure can drive inclusive growth.”
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