Floatz by Bata India launches latest campaign with Prajakta Koli
- Sub Editor
- Jun 27
- 3 min read
The campaign introduces waterproof, lightweight & anti-skid clogs embedded with double cushioning that are certainly the most recommended footwear for monsoon!
In a light-hearted, slice-of-life video, Prajakta Koli steps into the role of a quirky news reporter with one stylish PSA: “Floatz is your go-to, come rain or shine!” From impromptu errands to airport look check-ins, the latest Floatz Clogs from the house of Bata are designed to keep up with your every move. With smart tech like FloFoam cushioning, Dual Density soles, and unbeatable arch support, comfort has never looked this good. Starting at just ₹1,199, Floatz are now available in breezy pastels to keep you not just monsoon but moment ready!
Deepika Deepti, Head of Marketing, Bata India, said, “Much like Prajakta Koli, whose authentic and relatable personality strikes a strong chord with today’s youth, Floatz by Bata is designed to deliver effortless style and comfort at an accessible price. With its stylish, on-trend, waterproof design and advanced comfort technology, it’s designed to keep up with the modern lifestyle. Whether you're navigating a busy workday or heading out for a casual evening, it’s the perfect all-day companion, especially during the monsoon season.”
Prajakta Koli, actor & content creator added, “Being a true-blue Mumbaikar, monsoons hold a very special place in my heart, from stepping out in the rain to reach college or work, unbothered by how much it poured, it’s always been a part of my life. I am thrilled to be the face of launch campaign for Floatz, from the house of Bata - a range that celebrates unmatched comfort, style, and the spirit of India. It’s like coming home, but in super comfy shoes!”
Floatz, the fastest growing brand under Bata, is now available across 1,900+ Bata stores and at bata.com. Whether you're catching a flight, meeting friends, navigating roads on a rainy day, Floatz by Bata has got you covered! Floatz can be shopped at your nearest Bata stores & Bata.com/in.
About BATA India
For close to a century, Bata India has been a symbol of trust and quality for Indian consumers, serving 260,000 customers every day in 2024. Throughout this journey, Bata has continuously evolved to cater to the diverse needs and preferences of its customers to become the largest footwear retailer and manufacturer in the country. Its expansive retail network consists of 1900+ stores (Company Owned and Franchise). Augmented by thousands of Multi-brand outlets and a robust omni-channel presence across D2C and marketplaces, Bata India sells close to 50 million pairs annually.
Bata India’s mission is to make global trends and premium fashion accessible to all customers through its extensive retail network. It is redefining the intersection of fashion and comfort through its various brands – Bata Red Label for in-trend global styles, Bata Comfit for technology-enabled comfort in daily wear, athleisure brand Power for fitness sneakers and apparel, NorthStar for sneakers inspired by global youth trends, fashionable range of clogs and slip-ons under Floatz, kids brand Bubblegummers that have won the trust of parents while inspiring fun and Hush Puppies the brand that epitomizes comfort and elegance to name a few.
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