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Entropik integrates the ChatGPT into Decode – a new qualitative research platform

Entropik, a leading human insights company has announced the launch of Decode, a groundbreaking integrated consumer research platform that leverages EmotionAI and ChatGPT to transform qualitative research. Decode revolutionizes the way research is conducted by delivering comprehensive summaries, AI-generated highlights and topics, and capturing action items.

Decode’s AI-generated action items feature uses the robust GPT – 3 to identify essential action items from transcript texts seamlessly. This eliminates the need for manual scanning and note-taking, enabling users to swiftly pinpoint and address crucial tasks. It highlights feature takes advantage of the GPT-3 to identify and extract sentences containing keywords, creating concise and impactful summaries of the most significant parts of the discussion.

Mr. Lava Kumar, Founder & CPO, Entropik, stated, “Decode represents a major breakthrough in qualitative research and is the first vertically integrated research cloud offering that unifies all research offerings for brands in one single platform. We’re excited to integrate ChatGPT into our product and provide our customers with a smarter and more efficient way to conduct research. With this tool, they can quickly get to the heart of their discussions without having to sift through hours of recordings.”

Decode is the perfect solution for businesses, market researchers, and product developers seeking a more effective approach to qualitative research. By saving time and increasing efficiency, decode enables users to focus on the most critical aspects of their research.

To learn more about Decode and avail of its 15-day free trial, visit

About Entropik

Entropik is a leading Human Insights company founded in 2016. They enable research, marketing, and product teams to move towards a more continuous, collaborative, agile, and scalable way to capture user feedback research by democratizing research and insights data across the organization. Headquartered in Bengaluru, the company has a business presence across the United States, Canada, Europe, the Middle East, and Asia. Entropik’s AI-powered Integrated Market Research Platform provides a research platform covering Quant, Qual, Behaviour Analytics, Video Interviews & Self Captures with an integrated panel under one umbrella. It caters to 150+ global clients across sectors such as Telecom, BFSI, Media, CPG, FMCG, and Entertainment, among others. The company has 17 global patent claims in the arena of Multimodal Emotion AI technologies like Facial Coding, Eye Tracking, and Voice AI. Entropik has won many awards and accolades, such as the Amazon AI Award 2018, and has been quoted by Gartner as one of India’s ‘Top 5 Cool Vendors in AI’. For more information, please visit:


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