DECATHLON partners with Tata CLiQ Fashion to bolster sports accessibility in India
- Sub Editor
- Apr 28
- 4 min read
With this launch, consumers across the country can browse and shop from DECATHLON's extensive portfolio of over 5,000 products across 60 sports categories on Tata CLiQ Fashion
DECATHLON, one of the world’s leading multi-sports brands, has partnered with Tata CLiQ Fashion to strengthen its e-commerce presence, in alignment with Decathlon’s purpose, ‘Move people through the wonders of sport.’ This partnership will enable greater accessibility to newer geographies across Tier 2 and Tier 3 cities, offering customers a seamless online retail shopping experience.
Tata CLiQ Fashion is dedicated to offering a curated selection of leading brands and a seamless online shopping experience. As a fashion-forward platform, it offers the latest in fashion and lifestyle, catering to the evolving needs of consumers. The sports and fitness category for the platform is of strategic priority, as it is also an integral part of a consumer’s overall lifestyle. With the launch of DECATHLON India, Tata CLiQ Fashion has further strengthened its portfolio by offering the brand’s full range of categories online. This strategic alliance is aimed at fostering an active lifestyle by catering to all sports aficionados, from beginners to seasoned professionals who can experience DECATHLON’s unique value proposition across 60 sports categories.
Tata CLiQ Fashion will host DECATHLON's diverse product selection, known for its exceptional design sensibilities and unique personalisation catering to all sporting needs. With delivery across 24000+ pin codes in India, Tata CLiQ Fashion expands DECATHLON’s reach, making its products & sports more accessible to consumers from metro cities to Tier 1–4 locations. Sports and fitness enthusiasts can now enjoy a hassle-free and immersive online shopping experience by browsing through DECATHLON’s extensive portfolio of over 5,000 sports products on the platform.
The meticulously curated portfolio of products includes an athleisure range for men, women, and kids in addition to sports, fitness & outdoor equipment, which spans across running, cycling, football, swimming, trekking, and a myriad of sports at the touch of a screen, making an active lifestyle more achievable than ever before.
Commenting on the announcement, Sankar Chatterjee, CEO at DECATHLON India, said, “India's sports landscape is evolving rapidly, with individuals increasingly embracing fitness and an active lifestyle. We believe that sports have the transformative power to make societies healthier and happier and our alliance with Tata CLiQ Fashion is a step in that direction. As a customer-first brand, Decathlon is committed to provide an immersive and elevated omni experience through e-commerce collaborations to engage with a wider audience. Our extensive range of high-quality products ensures that every sport lover, regardless of location or experience level, is equipped with the essential tools to unlock their full potential. By integrating technology and leveraging Tata CLiQ Fashion's customer base, Decathlon is redefining the sports retail experience with greater convenience and inclusivity.”
Sharing his excitement on the launch, Gopal Asthana, CEO, Tata CLiQ, said, “At Tata CLiQ, we are committed to offering a diverse and thoughtfully curated assortment that resonates with the evolving preferences of our consumers. The sports and fitness category on Tata CLiQ Fashion is one of our top-performing categories with a significant contribution of revenue to our overall business. We are elated to expand our portfolio further with the availability of DECATHLON’s exceptional quality and vast product range, as it aligns seamlessly with our vision to provide a complete sporting solution for every consumer. Together, we aim to redefine the way the nation shops for sports and fitness essentials, taking a meaningful step toward building a healthier and fitter India.”
Discover and shop Decathlon’s extensive collection, offering a wide range of products to meet every sporting and fitness requirement, on Tata CLiQ Fashion.
About DECATHLON
A global multi-specialist sports brand offering over 60 sports under one roof, catering for everyone from beginners to top athletes, DECATHLON is an innovative manufacturer of sporting goods for all skill levels. With 101,000 teammates and 1,750 stores worldwide, DECATHLON and its teams have been working ever since 1976 to fulfill an ongoing ambition: Move people through the wonders of sport, to help them be healthier and happier in a sustainable future.
About Tata CLiQ Fashion
Tata CLiQ Fashion is more than just an e-commerce platform—it’s at the intersection of style and individuality. In a world where trends are constantly changing, the platform embraces this to bring the latest of fashion & lifestyle to the consumers, empowering them to define their own narrative. The goal is to create a space where fashion is not just worn but lived—where every click brings consumers closer to expressing their true selves.
Explore over 4,000+ brands and a wide array of styles, making it effortless to find something for every mood, occasion, and moment. In addition to curated category and brand pages that deliver a trend-focused experience, the specially curated stores—such as the Sneaker Store, Indie Finds Store, Lingerie Store, and Tata CLiQ Palette—are tailored to every style and need.
To guide consumers on their fashion journey, the e-Stylist—the digital fashion companion—keeps one updated on the latest trends, provides care and maintenance tips to keep their wardrobe timeless, and offers how-to style guides and curated shopping lists. Thus, helping consumers discover trendy collections and build a wardrobe that perfectly matches their style.
At Tata CLiQ Fashion, style meets substance, and every click is a step toward defining your narrative.
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