Coromandel International launches its 1000th Gromor retail store
- Sub Editor
- 5 hours ago
- 5 min read
Flagship ‘Apla Gromor’ mega store to serve 15,000+ farmers across 25 villages with integrated agri-solutions, advisory services, and digital farming tools
Coromandel International Limited, one of India’s leading agri-solutions provider, marked a major milestone with the inauguration of its 1000th Gromor retail store in Kashti Village, Ahilyanagar, Maharashtra. ‘Apla Gromor’ store represents Coromandel’s deepening engagement with India’s farming community and growing footprint in the region.
The milestone event was graced by Mr. Arun Alagappan, Executive Chairman, and Mr. S. Sankarasubramanian, Managing Director & CEO of Coromandel International Limited, along with the company’s senior leadership.
Coromandel forayed into Rural Retail centres in the year 2007 under “My Gromor” brand and has since grown to become one of the largest rural retail chains in the country providing wide range of agri inputs and services to the farming community in the Southern states. With overwhelming responses from the farmers with regard to extension activities, quality products and service offerings, Coromandel has been expanding the network beyond Southern states and entered Maharashtra wherein it has reached the milestone of 1000th Store and has drawn up plans to double the network over the next 2 years.
With these 1000 company-owned, company-operated stores across five states - 766 Mana Gromor in Andhra Pradesh and Telangana, 195 Namma Gromor in Karnataka, 23 Namadu Gromor in Tamil Nadu, and 16 Apla Gromor in Maharashtra — the network now serves over 3 million farmers. These outlets are supported by a dedicated team of over 5000 people who connect with farmers on a day-to-day basis for various extension activities to support in enhancing their yield and farm productivity.
The Gromor retail network is complemented by digital solutions MyGromor app, which offers farm-specific advisory, product pricing, and image-based pest and disease detection. With over 1 million users, the app already drives 15% of store sales. Farmers further benefit from transparent pricing through auto-generated invoices and SMS updates, as well as doorstep delivery and IoT-enabled farm advisory services.
Each ‘My Gromor’ centre serves as a one-stop destination for farmers, offering a complete range of agri-inputs—bulk, speciality, and organic fertilisers, crop protection, biologicals, cattle feed, and farm implements—along with value-added services such as soil and carbon testing, agronomy support, drone spraying services, and farmer-focused insurance. On average, each centre caters to over 1000-1500 farmers across 10–15 villages.
The 1000th ‘My Gromor’ centre, launched under the brand name Apla Gromor in the Kashti–Shrigonda belt, offers a comprehensive portfolio of agri-inputs and services while strengthening the company’s footprint in Maharashtra. With its modern format and farmer-centric offerings, the new outlet reinforces Coromandel’s commitment to enhancing farm productivity and supporting rural prosperity. Coromandel also plans 20 more Gromor stores in Pune district, including five near Kashti, further deepening its farmer connect.
Speaking on the occasion, Mr. Arun Alagappan, Executive Chairman, Coromandel International, said, “The inauguration of our 1000th ‘My Gromor’ store is a proud milestone in Coromandel’s journey of serving and enabling India’s farmers. What started in 2007 as a small step into agri-retail has today become one of the country’s largest agri-retail networks. Over the years, these centres have emerged as trusted partners for farming community, promoting environmentally responsible agricultural practices, while ensuring timely access to quality agri-inputs, innovative technologies and personalised advisory services that enhance productivity and improve livelihoods. Looking ahead, we have drawn up ambitious plans to double our retail footprint over the years, further deepening our farmer connect and creating sustainable value for rural communities.”
The Apla Gromor store will also serve as a demonstration hub for digital farming solutions, showcasing tools such as the MyGromor app, remote advisory, and image-based pest and disease identification. By blending technology with field-level expertise, the store will help farmers embrace precision agriculture, enhance productivity, and move towards more sustainable and resilient farming practices—reinforcing Coromandel’s vision of shaping the future of Indian agriculture.
About Coromandel
Coromandel International Limited is amongst India's pioneers and leading Agri solutions provider, offering diverse products and services across the farming value chain. It operates in two major segments: Nutrient and other allied businesses and Crop Protection. These include Fertilisers, Crop Protection, Bio Products, Speciality Nutrients and Organic businesses. The Company is 2nd largest manufacturer and marketer of Phosphatic fertiliser in India. The Company's Crop Protection products are marketed in India as well as in international geographies, offering wide range of technical and formulation products. The Speciality Nutrients business of the Company focuses on water soluble fertilisers, secondary & micronutrients and nano-fertiliser products. The Company is leading marketer of Organic fertilisers in India. The Bio Products business of the company focuses on plant extractions for various applications. It also operates a network of around 1000 rural retail outlets across Andhra Pradesh, Telangana, Karnataka and Tamil Nadu. Through these Retail outlets, the Company offers agri inputs and farming services including crop advisory, soil testing and farm mechanisation to around 3 million farmers. The Company has 7 R&D centres and a strong Regulatory setup, supporting the businesses in process development and new product introduction. The Company has 18 manufacturing facilities, spread widely across India, producing wide range of Nutrient and Crop Protection products, which are marketed through an extensive network of dealers and its own retail centres.
The Company clocked a turnover of Rs. 24,444 Crores during FY24-25. Its efforts towards environment have been well recognised by international organisations like UNDP and has also been voted as one of the ten greenest companies in India by TERI. Coromandel is a part of the INR 778 billion (INR 77,881 Crores) of the Murugappa Group.
For more details, visit www.coromandel.biz
About Murugappa Group
A 125-year-old conglomerate with presence across India and the world, the INR 902 billion (90,178 crore) Murugappa Group has diverse businesses in agriculture, engineering, financial services and more.
The Group has 10 listed companies: Carborundum Universal Limited, CG Power & Industrial Solutions Limited, Cholamandalam Financial Holdings Limited, Cholamandalam Investment & Finance Company Limited, Coromandel International Limited, E.I.D.-Parry (India) Limited, NACL Industries Limited, Shanthi Gears Limited, Tube Investments of India Limited, and Wendt (India) Limited. Other major companies include Cholamandalam MS General Insurance Company Limited and Parry Agro Industries Limited. Brands such as Ajax, Hercules, BSA, Montra, Montra Electric, Mach City, Chola, Chola MS, CG Power, Shanthi Gears, CUMI, Gromor, Paramfos, Parry’s are part of the Group’s illustrious stable.
Abrasives, technical ceramics, electrominerals, electric vehicles, auto components, fans, transformers, signalling equipment for railways, bicycles, fertilisers, sugar, tea, and several other products make up the Group’s business interests.
Guided by the Five lights — integrity, passion, quality, respect, and responsibility — and a culture of professionalism, the Group has a workforce of 94,041 employees.
For more details, visit www.murugappa.com
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