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BenQ India introduces next generation SW272U pro-photography & videography monitor, elevating ph


BenQ, a leading provider of advanced display technology solutions, has launched the highly anticipated SW272U professional photographers’ monitor. Designed specifically to meet the demanding requirements of professional photographers, videographers, and creative professionals, this monitor offers an exceptional combination of color accuracy, resolution, and connectivity.

The BenQ SW272U display is equipped with cutting-edge technology to ensure that photographers and creative individuals get the very best out of their photos and creations. The A.R.T (Advanced Reflectionless Technology) display guarantees color excellence, providing a wide color gamut that covers 99% of Adobe RGB, 99% of P3, and 100% of sRGB color spaces. With Delta E ≤ 1.5 and BenQ ICC sync, this monitor delivers accurate and vibrant color reproduction, enabling professionals to showcase their work with unparalleled precision. The Monitor comes with a Factory Calibration report and supports Hardware Calibration through Palette Master Ultimate, BenQ’s proprietary software for hardware calibration.

Mr. Rajeev Singh, Managing Director, BenQ South Asia said “We are thrilled to introduce the highly anticipated SW272U monitor to the photography professionals in the Indian market. This incredible monitor has been carefully designed to meet the precise needs of photographers, videographers, and creative individuals. With its exceptional color accuracy, impressive resolution, and innovative features, we firmly believe that the SW272U will revolutionize professionals’ work and creative processes. The monitor exemplifies our unwavering dedication to delivering advanced solutions that empower professionals to realize their artistic vision with unmatched precision and brilliance.”

The SW272U monitor offers superb color accuracy to fulfill all photography-related work. The SW272U boasts a UHD (Ultra High Definition) resolution. With a 10-bit color depth and innovative technologies like Paper Color Sync and AQ color tech, BenQ has achieved unparalleled color performance beyond industry standards.

This monitor is equipped with an accessory, shading hood (landscape & portrait), and AGLR (Anti-Glare and Low Reflection) panel, that simulates paper texture on-screen and provides an ideal viewing experience. The fine-coated panel ensures precise soft-proofing, and the PIP/PBP functions allow users to work with two different windows simultaneously.

In terms of connectivity, the SW272U offers expanded options with USB Type-C connectivity, allowing direct input from compatible PCs and laptops. It is also embedded with SD Card Reader to allow seamless connectivity with your cameras. The monitor provides a maximum power delivery of 90W, ensuring convenience and efficiency. It also comes with wireless Hotkey Puck G3, a total-solution tool for color-critical professionals that enables easier color-accuracy management at the reach of your hand.

To further guarantee color accuracy, BenQ PhotoVue monitors have earned Calman Verified, Pantone, and Pantone SkinTone Validated status. These certifications appeal to professionals who appreciate products that faithfully reproduce real-world colors.

As an added bonus, BenQ is pleased to announce a partnership with Pantone Connect. Users who have purchased or already own any of the PD/SW products are eligible for a one-year FREE Pantone Connect Premium subscription, valid until September 30, 2023. Pantone Connect is a powerful platform that enables designers to access Pantone Color Libraries, color values, and navigation tools.

The BenQ SW272U is now available for purchase at authorized retailers, BenQ online brand store and E-commerce platforms nationwide. The SW272U is available at Amazon India at a special introductory price of Rs.1,39,990; and customers can avail attractive no cost EMI up to one year. For more information about the SW272U, please visit BenQ India’s official website.

About BenQ Corporation

Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare, and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, and lighting solutions. Because it matters.

About BenQ Group

The BenQ Group is a $25+ billion powerhouse comprising nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths. By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals, and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment ‘N’ Quality to Life.

The BenQ Group companies are BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., BriView Co., Ltd., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., LILY Medical Corp., and Raydium Semiconductor Corp.

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