Assetz unveils 700+ plots in a landmark plotted development with 6.8 acres of premium amenities beside a ~190-acre lake
- Sub Editor
- 2 days ago
- 3 min read
The Secret Lake by Assetz, a 44-acre development, offers 701 spacious plots with over 20.43 Acres of open spaces and 25+ world-class amenities.
Assetz has sold over 145 acres of luxury plotted developments in the recent past across premium locations, averaging a price of more than ₹6,800 per square foot in the financial year 2025.
Assetz, Bengaluru’s leading real estate developer, has announced the launch of The Secret Lake, a luxury plotted development located on IVC Road, Devanahalli. Just a short 10-minute drive from the upcoming Foxconn Centre in KIADB Phase 3, Harrow International School and the Padukone-Dravid Centre for Sports Excellence. With an emphasis on human-centric planning, The Secret Lake brings together the calm of nature and the ease of urban access, crafted for those seeking both peace and proximity.
This project is where design meets intention. Developed in association with Equinox Global Shelters, an experienced player in plotted layouts, this project offers a majority of spacious plots ranging from 1,200 to 2,000 sq. ft., along with abundant open spaces and state-of-the-art amenities with a scope of future development. Over 20 acres are dedicated to open spaces—including 6.8 acres for amenities and clubhouse, and 4.8 acres for landscaped green spaces—all beside a pristine ~190-acre lake. Complementing its scenic location and thoughtfully laid out master plan, The Secret Lake boasts top-tier infrastructure, with special emphasis on sports amenities such as Padel Tennis, Pickleball and more. The roads with pedestrian pathways are lined with a three-tier avenue plantation, which transforms every street into a living, breathing boulevard. Every element of infrastructure here reflects an ideal blend of form and function.
The Secret Lake draws its name from the serene, almost hidden ~190-acre lake, making it a natural gem tucked away from the city's noise, yet deeply connected to it, balancing city life and nature retreat.
Mr. Rohit Cariappa, Director - Head of Sales & CRM at Assetz Property Group, comments, “With the launch of The Secret Lake, we've moved beyond just selling plots to creating a holistic ecosystem. This plotted development isn't just about owning land, it's about being part of a community where every aspect of modern, healthy living has been carefully considered.”
Mr. Sunil Pareek, Executive Director at Assetz, added, “Besides high-rises and townships, plotted development is one among the segments in Assetz’s diversified portfolio. We've created value addition while serving our targeted customer segment with over 145 acres of plotted developments. Our plotted development projects are premium in nature, with top-grade infrastructure spends and are built to last for decades. Our locations and infrastructure is reflected in our average sale price, which is close to 7000 per square foot in FY25.”
Launch Date | May 10th – May 11th |
Development Type | Plots |
Area of Development | 44 Acres |
Location | On IVC Road, Devanahalli. 10 mins from Foxconn Centre in KIADB Phase 3, Harrow International School and Padukone-Dravid Centre for Sports Excellence. 15 mins from Prestige Tech Cloud and the upcoming Forum Mall, Devanahalli. |
Open Space & Landscape Area | 20.43 Acres |
Configuration | 1200 – 2000 SQFT |
Amenities | 25+ Amenities such as Padel Tennis, Pickleball, Table Tennis, Gym, Swimming Pool, Miyawaki Forest, etc. |
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About Assetz Property Group
Established in 2006, Asset is one of Bengaluru’s leading and reputed real estate developers known for its design-led approach, strong governance and commitment to sustainability. Assetz, as a human-centric developer, has consistently elevated the built environment and crafted ecosystems through iterative designs that enhance the quality of life for generations to come. Rooted in the philosophy of a complete life, Assetz seamlessly integrates nature, fitness, efficiency, and aesthetics into its developments, alongside cutting-edge design, technology, and sustainability, ensuring an experience that is both holistic and future-ready.
Since its inception, Assetz has delivered 20 residential and commercial projects of about 15 million sq. ft. and has continued to scale responsibly, building a residential portfolio of over 35 million sq. ft., delivered and under development, totalling over 40 projects.
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