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Aparna Enterprises forays into B2C business, plans to launch 20 outlets by FY24

  1. Outlets will be launched across 5 states with an investment of over 10 crores

  2. Launches first two stores in Chennai and Bangalore respectively


India’s leading conglomerate in the building material industry, Aparna Enterprises announces its foray into the B2C business with the launch of its first company-owned outlet in Chennai, Tamil Nadu. Over 10 crores will be invested in this financial year to launch 20 more stores across 5 states. The company-owned outlets will display a wide array of products in the tile segment along with tiles, uPVC & aluminium doors & windows. For deeper penetration, the company will expand its reach through a franchise model and third-party multi-brand B2C outlets as well.

According to industry reports, India’s domestic consumption for tiles and uPVC doors & windows is growing at a CAGR of 8-10% Y-O-Y, while, the aluminium windows & doors industry is growing at a CAGR of 5% backed by the accelerated growth in the real estate industry, and Government of India’s push for infrastructural development in the country. The growing aspiration of India’s middle class to own homes in the post-pandemic world is one of the key reasons driving Aparna Enterprises to move closer to its customers with the launch of its B2C business.

Commenting on the development, Mr. Ashwin Reddy, Managing Director, Aparna Enterprises Limited, said, “For over 27 years, Aparna Enterprises has flourished in the building materials business in the B2B segment and we feel now it is the right time to expand into the B2C segment with the launch of our own showrooms. Indian consumers today are well-researched and are strongly inclined towards best quality choices. Our aim is to bring our best-in-class, modern range of solutions in the tile, uPVC & aluminum windows and doors category much closer to the customers. We hope that our company owned outlets would contribute to nearly 10% of our revenue in the next 5 years led by Vitero & Vester. As a business, we have been growing at a CAGR of 15% in the last 4 years and we are eying to exit the current financial year with a turnover of Rs.2000 crore. We aim to touch 50 company-owned stores by FY’25.”

The focus markets are Kochi, Mumbai, Pune, Delhi, Jaipur, Orissa & Kolkata. Aparna Enterprises has been supplying tiles and windows & doors to leading real estate giants like Godrej, Prestige, Mahindra Life Space, L&T Construction, Shapoorji & Pallonji, Brigade, My Home, and NCC for many years and the company envision translating this success in the B2C business as well.

Aparna Enterprises manufactures and markets its products under Aparna RMC, Vitero Tiles, Aparna Venster uPVC windows and Doors, Ökotech uPVC profiles, Aparna Craft, Alteza by Aparna-Craft and Aparna Unispace (Luxury Showroom for Leading European Sanitary ware brands).

About Aparna Enterprises Ltd:

Aparna Enterprises Limited (AEL) is a part of the highly successful Aparna Group. Founded in the year 1990, AEL operates through a range of businesses in building-material products, such as RMC (ready-mix concrete), uPVC windows and doors, Floor & Wall tiles, Aluminium window and door systems & Exterior Facades, Cold Roll form products (Steel reinforcements for uPVC windows & doors, Cable trays, False ceiling channels) and Elegant Bath spaces and Kitchens. Associated with several landmark projects for over 30 years, AEL is renowned for setting benchmarks in technology, research, design, and quality. Today, AEL is an acknowledged leader in providing specifiers, contractors, and stakeholders with a range of high-quality products manufactured to the highest standards. AEL can meet any specification criteria while ensuring full compliance with all protocols.

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