Ace Turtle enters strategic collaboration with Myntra to distribute Dockers in India
Myntra to be the local online partner for Dockers in India
Over 160 Dockers products for men to be available on Myntra
ace turtle, India's leading technology-native retail company today announced its strategic collaboration with Myntra, one of India's leading platforms for fashion, beauty and lifestyle for the online launch of Dockers, the khaki lifestyle apparel brand and a division of Levi Strauss & Co. ace turtle is the exclusive licensee of Dockers in India.
The Dockers® brand continues to be a leader in khaki and offers a wide range of apparel and accessories, for men and women, with no compromises in quality – always superior comfort and versatile style. While the brand remains focused on the classic khaki style and its founding principles, Dockers® has evolved its offerings to include more variety and appeal to a broader set of shoppers in both their professional and personal lives.
Commenting on the partnership, Nitin Chhabra, CEO, ace turtle said, "We are excited to expand our relationship with Myntra with the exclusive online marketplace launch for Dockers in India. Myntra's unmatched reach and commitment to delivering a superior online fashion and lifestyle shopping experience aligns perfectly with Dockers' ethos. We will continue to expand the distribution for Dockers to make its premium quality fashion apparel accessible to millions of Indian consumers leveraging our unique technology-driven operating model, deep understanding of Indian consumers and omnichannel commerce expertise."
Sharing her perspective, Jayanti Ganguly, VP - Business, Myntra said, "Myntra continues to be at the forefront of enabling access to the most sought-after international brands to our thriving base of fashion-forward consumers. We are thrilled to launch the iconic American brand Dockers on Myntra through our strategic collaboration with ace turtle. We believe that Dockers stands for timeless style, effortless elegance and flawless quality and this would be highly appreciated and loved by our growing base of premium male shoppers spread across the nation."
Myntra will offer the complete apparel collection of Dockers, comprising over 160 SKUs, catering to the diverse fashion preferences of premium Indian consumers. From smart casuals to modern essentials, the collection includes Dockers’ signature khakis, shirts and sweaters enabling consumers to conveniently shop online from anywhere across the country. Dockers will have a dedicated Online Brand Store on the Myntra app and will have extensive visibility through Minis, Myntra’s widely viewed short video content.
About Dockers® brand
The Dockers® brand has been the authority in khaki pants for nearly 40 years and sparked a revolution in the way millions of men dressed around the world, shifting from the standard issue suit to a more casual look. Today, the brand has evolved into a casual lifestyle brand for both him and her that’s been winning over consumers across the globe. Dockers® is a division of Levi Strauss & Co. and is available worldwide.
About ace turtle
ace turtle, new India's leading tech-native retail company is spearheading the retail industry’s next phase of transformation. The company is vertically integrated from design, local manufacturing and marketing to reach consumers directly. ace turtle is powered by its proprietary technology which uses data science from design to fulfilment to meet ever-evolving consumer expectations. Bengaluru and Singapore-based ace turtle is the exclusive licensee of iconic global brands Lee®, Wrangler®, Toys“R”Us®, Babies“R”Us® and Dockers® for India and other South Asian markets.
About Myntra
Myntra is one of India's leading platforms for fashion brands and in m-commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. Myntra platform offers a wide range of over 6000+ leading fashion and lifestyle brands in the country such as H&M, Levis, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, and Fossil and many more. Myntra services over 19,000 pin codes across the country.
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