AbhiBus rolls out AI-generated festive ad campaign with exciting deals for Dussehra & Diwali
- Sub Editor
- Oct 1
- 2 min read
AbhiBus (ixigo’s bus business), one of India’s leading online bus ticketing platforms, has launched an AI-generated Ad campaign as part of The Grand Festive Bus Sale, offering exciting discounts on bus bookings for Dussehra and Diwali. Produced entirely in-house using AI, from visuals to music, the campaign highlights AbhiBus’s drive to push the boundaries of technology-led marketing to create ads that are more immersive and impactful.
Through this sale, new users can use the code FESTIVAL to get a 50% discount (up to ₹300) plus 50% cashback (up to ₹200) on their first booking. Existing users can enjoy a 50% discount (up to ₹100) plus 50% cashback (up to ₹200) using the same code. The offer allows a maximum of 2 redemptions per user, requires a minimum booking value of ₹1,000 (excluding service charges & taxes), and is valid only on private bus operators. The coupon can be applied daily between 12-2 PM and 6-8 PM, for journeys scheduled from 17th September to 28th October 2025
Speaking on this, Rohit Sharma, COO, AbhiBus, said, “At AbhiBus, innovation drives everything we do, and this festive campaign is a testament to that. We now use AI across our entire marketing workflow, from creatives to execution, blending the latest AI video and design tools to deliver campaigns faster and smarter. By leveraging AI-generated videos and creatives, we’ve reduced production costs significantly compared to traditional ad budgets, while also gaining the agility to test, refine, and amplify our campaigns in record time. This approach not only makes our marketing more efficient but also helps us craft stories that truly connect with travellers during the festive season.”
Over the past few months, AbhiBus has rolled out several AI-driven campaigns, including a nostalgic Independence Day video that brought alive the scenic charm of Coorg, Khajjiar, and the Alleppey backwaters through AI-generated visuals, as well as an AI-created Onam Bus Sale campaign. These initiatives further highlight the brand’s innovative approach to using technology for storytelling and inspiring domestic travel.
About AbhiBus
AbhiBus, is a leading online bus-ticketing platform that aggregates ticket inventory from over 4,000 bus operators - including major State Road Transport Corporations (SRTCs), covering more than 3.5 lakh (350,000+) routes across India. The AbhiBus website and apps allow users to check amenities provided by bus operators, compare booking fares, check bus timings in the searched route, live tracking of the bus before arrival, cancellation protection options and other facilities. It is the official ticketing partner for several state road transport corporation bus tickets and IRCTC bus bookings.
AbhiBus is owned and operated by ixigo (Le Travenues Technology Limited), India’s leading OTA for the Next Billion Users. With over 54 crore Annual Active Users in FY25, ixigo offers AI-powered train, flight, bus, and hotel bookings through its platforms - ixigo, ConfirmTkt, and AbhiBus.
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