AbhiBus renews partnership with superstar Mahesh Babu for 9th year as Brand Ambassador
- Sub Editor
- Jun 18
- 2 min read
AbhiBus (ixigo’s bus business), one of India’s leading bus ticketing platforms, is proud to announce the continuation of its long-standing association with Indian film superstar Mahesh Babu as its brand ambassador.
First joining forces in 2016, Mahesh Babu has been the face of AbhiBus for nearly a decade - representing trust, relatability, and a seamless bus travel experience to millions of customers across the country. This enduring collaboration has become one of the longest-running brand-celebrity partnerships in the Indian mobility space.
Over the years, AbhiBus and Mahesh Babu have teamed up to deliver memorable campaigns - from humorous in-transit ads to emotional narratives celebrating homecoming and connection. The renewed partnership will continue to build on this strong storytelling foundation, with an all-new campaign set to launch this summer.
Speaking on this, Rohit Sharma, COO, AbhiBus, said, “Mahesh Babu has been more than just a brand ambassador - he’s been a fellow traveller in our journey of growth. From 2016 to 2025, his presence has helped us build deeper connections with audiences across the South and beyond. This partnership is a testament to the trust our customers place in AbhiBus and in Mahesh himself.”
Mahesh Babu, on extending the partnership, shared, “My journey with AbhiBus has always felt personal. For me, it’s never just been about reaching a destination — it’s about making the ride smoother, safer, and more dependable. Whether it’s the peace of mind that comes with AbhiAssured’s hassle-free promise, or the comfort of choosing brand-new buses through the Filter New Buses feature — every detail is designed with the traveller in mind. That’s what makes this association truly special for me: AbhiBus doesn’t just take you places — it makes sure you get there comfortably.”
As AbhiBus continues to expand its reach and services, Mahesh Babu remains an integral part of its journey - symbolising a commitment to convenience, reliability, and customer-first innovation.
About AbhiBus
AbhiBus owned and operated by ixigo (Le Travenues Technology Limited), is a leading online bus-ticketing platform that aggregates over 3,500+ private bus operators and 25 leading State RTCs, covering more than 350,000 routes across the country. The AbhiBus website and apps allow users to check amenities provided by bus operators, compare booking fares, check bus timings in the searched route, live tracking of the bus before arrival, cancellation protection options and other facilities. It is the official ticketing partner for several state road transport corporation bus tickets and IRCTC tickets. Apart from an e-ticketing platform, AbhiBus also provides an end-to-end technology solution to private and government bus operators. It provides a state of the art online passenger reservation system to more than 350 private bus operators and 5 State Road Transport Corporations, including APSRTC, TSRTC, KSRTC, HRTC (Himachal) and Kerala RTC across India. Its software solutions include fleet management solutions, vehicle tracking systems, passenger information systems, and logistics, providing a robust and customisable software solution to small and big size bus operators. The business of AbhiBus was acquired by ixigo (Le Travenues Technology Limited) in August 2021.
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