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A match made in elegance: Vijay Deverakonda joins forces with Wild Stone CODE


Wild Stone CODE, the renowned male grooming brand from McNROE, takes the spotlight by storm with its electrifying new TVC. CODE proudly presents its exquisite trio of premium fragrances: Pyro, Terra, and Acqua. With a seamless blend of sophistication and style, these captivating Perfumes redefine the essence of masculine charm. In a scorching brand film, the charismatic movie icon, Vijay Deverakonda, sets the screen ablaze, capturing the essence of CODE’s fragrance collection.

The TVC is set to premiere during the 2023 ICC World Test Championship, captivating viewers across the country. Opening with an enchanting scene set in a mystical palace, Vijay strides confidently amidst a blazing inferno, symbolizing the fiery passion and unwavering determination that define a true gentleman. The intensity of the flames mirrors the inner drive and indomitable spirit that CODE perfumes embody. This visually striking representation epitomizes a man embracing his inner power, harnessing his passionate energy. CODE’s Pyro fragrance seamlessly harmonizes with Vijay Deverakonda’s charismatic persona and the brand’s ethos. Link to the TVC – https://www.youtube.com/watch?v=VsrcGk96BQk.

Mr. Ankit Daga, Head of Business Development at McNROE Consumer Products Pvt Ltd, expressed his excitement about the milestone and said, “Inspired by the elements that shape our very being, the collection consists of three Perfumes — Pyro, Terra, and Acqua. Each fragrance carries a distinct charm, inviting consumers to embrace a personal expression and celebrate their individuality through an immersive sensory experience.”

Vijay Deverakonda, the heartthrob and popular movie star, exuded his enthusiasm for the collaboration, stating, ” I was absolutely thrilled when Wild Stone CODE approached me with the concept of Perfumes crafted from the elements and the campaign planned for Pyro Perfume. It truly embodies the fiery passion that burns within every man. The remarkable dedication and commitment that CODE brings to delivering exceptional grooming experiences perfectly resonates with my personal belief in the significance of self-care. Our collaboration aims to empower men, encouraging them to embrace their individual style and feel their absolute best.”

Prepare to ignite your senses and embark on an enchanting voyage of irresistible charm with CODE’s Perfume collection, inspired by the elements.

About CODE

CODE by Wild Stone is an expression of indulgence, offering a premium grooming range designed for men who embrace self-discovery. The CODE Man is self-assured, unafraid to explore his true self, and our avant-garde products perfectly complement his active lifestyle. Crafted with the finest ingredients, our fragrance, skincare, and haircare offerings provide a luxurious grooming experience. Whether you seek to make a statement with our fragrances or nourish your skin and hair, CODE products are tailored to meet your needs. Experience the ultimate indulgence with CODE Wild Stone and discover the real you.

About McNROE

McNROE Consumer Products Pvt Ltd, the parent company of Wildstone, Secret Temptation and CODE, is a leading Indian FMCG manufacturer with expertise in the personal care domain. With a loyal customer base spanning rural and urban India, our expansive distribution networks cater to a wide audience.

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