A bold bet on the future: Cellecor Gadgets' promoters back growth with personal capital as entire proceeds being invested in company to power growth, maintain sole business focus

Promoters of Cellecor Gadgets Limited, one of India’s fastest-growing electronic consumer brands, today announced a strategic decision to sell a portion of their shareholding in the company through an open market transaction. As per the note received from the promoters, the move carries personal significance, yet has been made in the larger interest of the company and all its stakeholders, with the clear objective of ensuring that the business continues its high-growth trajectory without capital constraints.

As part of this transaction, the promoters will divest 10 million shares, and the entire proceeds will be reinvested into the company in the form of equity and interest-free unsecured loans. This reinvestment of the entire proceeds underscores the promoters’ continuous commitment to the company’s long-term success and financial strength.

It is important to emphasise that the promoters have no other business interests or affiliations that could dilute their focus, as per the promoters’ note, their entire entrepreneurial energy and financial net worth are fully committed to the growth of Cellecor Gadgets Limited. This singular dedication is not merely stated but consistently demonstrated. This is not the first time they have taken bold steps—the promoter’s home and personal properties have already been mortgaged to secure working capital loans for the company at lower interest rates. Such repeated, high-stakes decisions reflect not only their deep conviction in the company’s future but also their continued willingness to assume personal financial risk to ensure uninterrupted operations and sustained growth. Their actions underscore a complete alignment with the company’s vision and long-term objectives.

This decision reflects a proactive and future-focused approach to capital planning. The infusion will further strengthen the company’s balance sheet, reduce reliance on external debt, and provide greater financial agility to meet the needs of a rapidly expanding market. It will enable the business to fund working capital, scale operations, enhance margins, and accelerate innovation. At the same time, the transaction is expected to improve stock liquidity and attract wider institutional participation, aligning with best practices in corporate governance and shareholder value creation.

The promoters believe that reinforcing capital adequacy and broadening the shareholder base are essential enablers of sustainable, long-term performance. Though personally difficult, this move is a deliberate and responsible step to preserve momentum and unlock enduring value for all stakeholders.

Mr. Ravi Agarwal, a key promoter and Managing Director of Cellecor Gadgets Limited, shared his thoughts on the decision, “This is not just a financial decision—it is both strategic and emotional. We have built the company with belief, passion, and a long-term vision. By reinvesting the entire proceeds from this stake sale back into the company, we are reinforcing our deep commitment to its future. We have no other business interests of whatsoever nature—our time, energy, and capital are solely devoted to this enterprise. This step ensures the Company remains well-positioned for continued growth while promoting broader ownership and enhanced market liquidity. We view this as a powerful long-term value creation lever—not just for us, but for every shareholder who has placed their trust in us.”

The promoter family will continue to hold 45.8% equity in the company following the completion of the transaction, expected in the next couple of days. All requisite disclosures, including those pertaining to the reinvestment of proceeds, will be made in full compliance with SEBI and stock exchange regulations, in a timely and transparent manner.

Cellecor Gadgets Limited and its promoters, the Key Management Team, reiterate their steadfast commitment to responsible governance, sustainable growth, and the collective interests of all stakeholders.

About Cellecor Gadgets Limited

Cellecor Gadgets Limited's journey in the electronics device business, and selling products in its own brand, including Smart TVs, Smart Gadgets, Wearables, Mobile Phones, Home and Kitchen Appliances, and more outsourced from various electronic assemblers and manufacturers, started in 2012 as M/s Unity Communications-its founder Mr. Ravi Agarwal’s proprietorship firm. The company is promoted and managed with an enduring sustainable business strategy, wherein the company aims to synergetic amalgamate business potential embedded in the ever-growing demand for electronic products with a modern business approach of sourcing, producing, and marketing with an objective to provide quality products at affordable prices. Today, Cellecor Gadgets Ltd is a leading name in the consumer electronics industry, known for its innovative and cutting-edge technology. With a commitment to making happiness affordable, Cellecor offers a diverse range of products, including mobile phones, smart TVs, speakers, neckbands, TWS, soundbars, smartwatches, Washing Machines, and many more. 

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