Mankind Pharma’s Gas-O-Fast urges ‘desi solutions for desi acidity’ with new Independence Day campaign
- Sub Editor
- Aug 14
- 3 min read
Mankind Pharma, India's fourth-largest pharmaceutical company, has launched a thought-provoking Independence Day campaign for its fast-growing antacid brand Gas-O-Fast that champions Indian solutions for home-grown digestive issues. Gas-O-Fast has emerged as a formidable player in the Indian antacid market, achieving a significant milestone of ₹200 crores in revenue according to IQVIA data, with an impressive 11% market share approximately.
Launched across YouTube and Meta platforms, Gas-O-Fast’s latest campaign proudly positions it as the Asli Indian Solution. Rooted in the country’s love for bold, flavour-packed food, the campaign champions jeera, India’s time-tested remedy.
Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma, commented, "This Independence Day, we are urging Indians to ‘Be Vocal for Local Brands’ and reflect on a simple truth- if our food is proudly desi and our acidity is undeniably desi, our relief should be just as desi.” Gas-O-Fast isn't just about treating acidity; it's about reclaiming our digestive independence with time-tested Indian ingredients like jeera, delivered in a modern, fast-acting format. In line with the 'Make in India' vision, we are championing solutions that are made by Indians, for Indians, and rooted in our own wisdom."
Gas-O-Fast’s Independence Day campaign goes beyond traditional celebrations, inspiring Indians to choose Made in India solutions for their healthcare needs. Celebrating the nation’s love for bold, spicy flavours, the campaign champions Gas-O-Fast as the natural, Indian solution for home-grown digestive issues. With the time-tested goodness of jeera in a modern, fizz-powered format, Gas-O-Fast stands out as an antacid that doesn’t just treat the Indian gut, it understands and celebrates it.
At the heart of Gas-O-Fast's formulation is jeera (cumin), a time-tested Indian remedy for digestive issues. The brand brings this traditional ingredient back to the forefront in a fast, fizzy, modern format, reclaiming it as the smart choice for contemporary Indians who want effective relief rooted in Indian wisdom.
"Jeera isn't just a spice in Indian kitchens, it's been our digestive companion for centuries," added Mr. Chatterjee. "We've simply modernised this age-old remedy for today's fast-paced lifestyle while maintaining its desi essence."
The complete Independence Day campaign film is now live on Gas-O-Fast’s official YouTube channel and across its social media platforms on Meta.
Gas-O-Fast remains committed to offering effective digestive relief that’s proudly rooted in India. As a Make in India product, it brings together time-tested Indian ingredients like jeera with modern convenience to meet the unique needs of Indian consumers who enjoy the country's rich and spicy food culture.
About Mankind Pharma
Mankind Pharma (BSE: 543904 | NSE: MANKIND) is one of the largest pharmaceutical company in India, which focuses on the domestic market with its Pan India presence. Mankind operates at the intersection of the Indian pharmaceutical formulations and consumer healthcare sectors with the aim of providing quality products at affordable prices. The company is a leading player in the domestic pharmaceuticals business present across acute and chronic therapeutic areas including anti-infectives, cardiovascular, gastrointestinal, antidiabetic, neuro/CNS, gynaecology, VMN and respiratory, among others with a strategy to increase chronic presence going ahead. In the consumer healthcare business, the company operates in the condoms, pregnancy detection, emergency contraceptives, antacid powders, vitamin and mineral supplements and anti-acne preparations categories, among others, with several category-leading brands. Following the acquisition of Bharat Serums and Vaccines Limited, Mankind Pharma has further strengthened its leadership in the domestic women’s health segment. Mankind's distribution network includes a robust field force of 17,700+ professionals, and a reach extending to over five lakh doctors across urban and rural markets. The company has 30 manufacturing facilities in India manufacturing a wide range of dosage forms, including tablets, capsules, syrups, vials, ampoules, blow fill seal, soft and hard gels, eye drops, creams, contraceptives and other over-the-counter products. Mankind has a consistent track record of product innovation through 6 dedicated R&D facilities backed by more than 730 scientists.
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