kindlife announces strategic partnership with Tata CLiQ Palette to bolster access for its global beauty portfolio
- Sub Editor
- 29 minutes ago
- 3 min read
kindlife, young India’s favourite beauty and wellness platform, has announced a strategic partnership with Tata CLiQ Palette. This collaboration marks a significant step in kindlife’s mission to scale its presence and expand access to global beauty across India—particularly among Gen Z consumers who are redefining the future of beauty.
As part of this partnership, kindlife is introducing its curated selection of Korean beauty brands on Tata CLiQ Palette, offering a discovery-led shopping experience tailored to India’s trend-driven, digital-first audience. Currently, the Kindlife store on Tata CLiQ Palette offers over 30 K-beauty brands, such as COSRX, Coxir, Frudia, Neaf Neaf, Rovectin, Iunik, Skinfood, Secret Key, and more. The platform will soon launch a range of Japanese beauty brands that are available on kindlife.
“We’re thrilled to partner with Tata CLiQ Palette to bring the best of globally trending beauty to Indian consumers, both online and offline,” said Radhika Ghai, Founder & CEO of kindlife. “This partnership allows us to meet our customers where they already are—on trusted platforms—and offer them a curated, immersive beauty experience that reflects how they discover and shop in today’s digital world.”
Tata CLiQ Palette is the beauty vertical of Tata CLiQ that offers authentic beauty products from over 1,000 brands across makeup, skincare, haircare, fragrance, and more. A one-stop destination for all things beauty, shoppers can now access Tata CLiQ Palette on the Tata CLiQ Fashion app. kindlife’s curated selection of brands will be available both online and at Tata CLiQ Palette stores.
Almona Bhatia, Chief Business Development Officer, Tata CLiQ, added, “We’re excited to collaborate with kindlife, a brand that shares our commitment to offering cutting-edge, high-quality beauty products. kindlife offers a wide range of Korean beauty brands that are renowned for their use of natural ingredients, emphasis on glowing skin, and focus on preventing skin issues before they arise. It's a global phenomenon that champions a holistic approach to beauty. At Tata CLiQ Palette, our goal is to offer consumers the best in beauty through a thoughtfully curated selection of brands and products that cater to their needs. We’re confident that our consumers will find immense value in kindlife’s offerings as they continue to seek meaningful, self-expressive beauty choices. We look forward to a successful partnership.”
This partnership strengthens kindlife’s omnichannel strategy and reinforces its position as a leading force in the new-age beauty and wellness landscape, bringing cutting-edge Korean and Japanese beauty to consumers across India like never before.
About kindlife
At kindlife, our vision is to build a world where self-care is an everyday essential. By curating the best Korean and Japanese brands, we’re bringing a fresh perspective to India’s health, beauty and wellness landscape. We’re on a mission to revolutionise the beauty experience by enabling these global brands to tap into the immense potential of India’s 700 million Gen Zillennial beauty consumers. Our passionate community of 2.5Mn is at the forefront of shopping, learning, and sharing. It’s our kind of life, after all.
About Tata CLiQ Palette
Tata CLiQ Palette is Tata Digital’s flagship initiative in the beauty segment, bringing authentic beauty products from over 1000 brands across various categories like make-up, skincare, fragrances, haircare, bath & body, and men’s grooming. A one-stop destination for all things beauty, it aims to elevate one's beauty experience and make shopping for beauty easier.
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