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Eveready powers up Durga Puja with the largest toy truck: ‘Ultima Bahon’
This year, Eveready has partnered with Vikramshila Education Resource Society to support the Durga Puja organised by children from a school that teaches underprivileged children till Class 4. To make their Puja special, Eveready has created the Largest AA Battery-Powered Remote-Controlled Toy Truck, powered by 8 Eveready Ultima AA batteries. Aptly named ‘Ultima Bahon’ this one-of-a-kind creation carries the idol of Goddess Durga into the Puja premises.
Sep 244 min read


Coromandel signs agreement with Veolia to expand desalination capacity to 9 MLD
Coromandel International Limited signed an agreement with M/s Veolia Water Technologies and Solutions (India) Pvt. Ltd. to expand its seawater desalination capacity to 9 million litres per day (MLD) to advance its sustainability agenda by adopting innovative, resource-efficient water solutions. The company had originally commissioned its 6 MLD desalination plant in 2023 to reduce dependence on surface water and enhance operational resilience.
Sep 244 min read


Hisense India premieres Diwali TVC featuring Monami Ghosh and Ashwin Kumar
Hisense, a global leader in consumer electronics and home appliances, has launched its latest TV commercial in India for Diwali. The film celebrates the true spirit of the festival celebrating light, joy, family, and togetherness. Featuring Monami Ghosh, the popular Bengali actress, and Ashwin Kumar, a well-known South Indian actor and influencer, the TVC creates a strong emotional connection with audiences across India.
Sep 242 min read


Manforce Condoms unleashes new fantasy benchmarks with the onboarding of the latest AI brand ambassador
Manforce Condoms, India’s no.1 brand, leading sexual wellness brand under Mankind Pharma, launched its revolutionary television commercial introducing Myra, an AI-powered brand character that represents a paradigm shift in brand communication. The video takes a refreshing approach with the AI model that portrays various evocative emotions like desire, passion, love, infatuation, and temptation that cater to the art of seduction for the target audience.
Sep 243 min read


“Ayurveda is one of India’s greatest gifts to humanity and a trusted partner to modern medicine,” says Dr. Prathap C Reddy on the 1st National Ayurveda Day 2025
Commemorating India’s first National Ayurveda Day, Dr. Prathap C. Reddy, Chairman, Apollo Hospitals Group, said, “Ayurveda is renowned and respected globally as a science that goes beyond treatment, offering a complete philosophy of life with wellbeing in body-mind-spirit. From preventing and managing chronic diseases, to contributing to rehabilitation after cancer, stroke, or cardiac events, etc., Ayurveda stands as a trusted partner to modern medicine.”
Sep 234 min read


Cellecor factory workers drop empowering rap anthem, celebrating 'Make in India' spirit
Released as a digital video on YouTube and Instagram, the track celebrates the pride, craftsmanship, and energy of India’s skilled manufacturing workforce, embodying the true essence of the Make in India movement. The rap highlights the heartbeat of Cellecor’s operations, the workers on the factory floor whose dedication, skill, and passion bring innovation to life. It underlines how every Cellecor product is deeply rooted in the spirit of local craftsmanship.
Sep 232 min read


Renault launches Kwid’s 10th Anniversary Limited Edition; refreshes variant lineup
Renault India, a wholly owned subsidiary of the French carmaker Renault Group, marks a decade of the iconic car that redefined India’s entry-level segment with its disruptive design, SUV-inspired stance, and unmatched value proposition. An exclusive 500 units of the 10th Anniversary Edition of KWID will be available on the Techno variant with exclusive styling elements, elevating its visual appeal and creating a sense of collectability.
Sep 233 min read


Eveready announces strategic expansion of product portfolio; forays into mobile accessories segment
With a 100-year-old long legacy built on delivering reliable power solutions, Eveready is taking a step forward by introducing an all-inclusive and comprehensive range of mobile accessories, which includes power banks and chargers designed to keep consumers seamlessly connected anytime, anywhere. The new product line blends Eveready’s signature quality and innovation with features designed to meet the demands of today’s fast-paced, mobile lifestyle.
Sep 193 min read


Ampere Magnus Grand aims to redefine urban mobility with LFP battery and dual frame chassis - engineered to outshine
Ampere, the electric 2-wheeler brand of Greaves Electric Mobility, launched the Magnus Grand, a thoughtfully upgraded family scooter. At the core of the Magnus Grand is a Lithium Ferro Phosphate (LFP) battery, backed by 5-year or 75,000 km warranty, engineered to meet the demands of India’s diverse travel needs. The Magnus Grand strengthens the foundation of reliability and everyday practicality and introduces a refined aesthetic upgrade.
Sep 183 min read


Spinny incorporates GST price drop in advance to deliver transparent value for buyers and sellers
“At Spinny, the customer comes first, always. Whether it’s pricing, quality, or the buying or selling experience, transparency and trust are non-negotiable,” said Hanish Yadav, Senior Vice President & Business Head at Spinny.“We’ve taken a proactive stance, adjusting prices before the GST reforms take effect. This ensures our customers can make confident decisions today, without waiting or second-guessing market movements.”
Sep 182 min read


82% of organisations now plan to increase investment in environmental sustainability in the next 12–18 months as a core future-proofing strategy
The fourth edition of the Capgemini Research Institute’s report, “A world in balance 2025: Unlocking resilience and long-term value through environmental action,” released today, finds that organisations remain committed to sustainability despite global uncertainty. In fact, three quarters of them say it is a core future-proofing strategy for their organisations to drive long-term competitiveness, innovation, and resilience.
Sep 184 min read


Shivtek Spechemi Industries Ltd strengthens leadership team with key appointments in Finance and Human Resources
Leading speciality chemicals manufacturer and flagship company of the Shiva Group of Industries, Shivtek Spechemi Industries Ltd, has appointed Gurpreet Singh as President, Finance and Pankaj Pandey as Head, Human Resources. The appointments mark a significant step to drive financial excellence, fostering organisational agility, and building a resilient growth trajectory that ensures long-term stakeholder confidence.
Sep 173 min read


CMD, IREDA highlights green education and skilling as key to India’s renewable goals
Shri Pradip Kumar Das, CMD, IREDA, stressed the urgent need for dedicated green skilling centers of excellence to prepare India’s workforce for the nearly 3 million green jobs expected by 2030. Addressing the 7th International Conference on Sustainability Education, organised by the Mobius Foundation at the India Habitat Centre, New Delhi, Shri Das underlined that India’s clean energy transition hinges not only on technology and capital but also on a skilled workforce.
Sep 172 min read


Eureka Forbes launches an innovative live demonstration program for the Forbes Smart Clean robotic vacuum cleaners
Eureka Forbes' Live Demonstration Program for the Forbes Smart Clean robotic vacuum cleaners strengthens the brand’s legacy of customer-centric innovation. The program enables customers to book demonstrations seamlessly through QR codes across websites, e-commerce platforms, in-store displays, and digital channels. The sessions are hosted from a dedicated studio equipped with advanced multi-camera setups that simulate the in-person experience.
Sep 172 min read


Vegetarian delight: HealthOK tablet collaborates with Haldiram’s, especially for vegetarians, this Navratri season
In the spirit of Navratri, when millions of Indians embrace pure vegetarian diet with devotion and faith, HealthOK, a pure vegetarian multivitamin tablet from the house of Mankind, has joined hands with Haldiram’s Nagpur, (Multinational Indian Restaurant & Sweets Chain) to champion the health and wellness of vegetarians. With this collaboration, HealthOK veg multivitamin tablets aspire to reinforce its position as a pure vegetarian multivitamin brand.
Sep 173 min read
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