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UNIQLO launches Fall/Winter Campaign, ‘Life with HEATTECH’ starring Kareena Kapoor Khan
Global apparel retailer UNIQLO launched its new Fall/Winter 2025 campaign, ‘Life with HEATTECH: In the Cabin’, featuring Bollywood icon and UNIQLO Brand Endorser, Kareena Kapoor Khan styled in the newly launched HEATTECH Extra Warm Cashmere Blend thermal. HEATTECH, one of UNIQLO’s most popular innovations, is a technologically advanced fabric that converts body moisture into heat, keeping people warm and comfortable in cold weather.
Nov 133 min read


UNIQLO launches new campaign with cricket legend Rahul Dravid
UNIQLO's new campaign, ‘Everyday Wear for Mr. Dependable’, starring Rahul Dravid, highlights UNIQLO’s signature LifeWear philosophy, clothing designed to support all aspects of modern life with simplicity, comfort, and quality through two of its core products - the breathable AIRism Polo Shirt and the crisp Super Non Iron Shirt. Speaking about the campaign, Rahul Dravid said, “UNIQLO fits into every version of my day - it’s simple, comfortable and functional.”
Aug 183 min read


Create the perfect Independence Day look with makeup by Modicare Limited
This year, let your makeup do the talking as you channel the spirit of freedom, unity, and diversity. This Independence Day, Modicare presents a specially curated beauty guide to help you craft an eye-catching look inspired by the colours of the Indian flag. Whether you're heading to a celebration, joining a flag hoisting ceremony, or simply marking the day with loved ones, our expert tips and standout products will have you glowing with patriotic flair.
Aug 143 min read


Campus Activewear expands to Sri Lanka through strategic partnership with Signature, under Hameedia Group
Campus has partnered with Signature, the island nation’s most admired menswear brand under the esteemed Hameedia Group – an established and leading fashion and lifestyle retailer. The launch event was held at the H-Sports Store in Racecourse, Colombo, Sri Lanka. Campus’ products will now be available in Signature showrooms, H-Sports outlets, and the Signature website – offering Sri Lankan consumers greater access to globally inspired, fashion-forward footwear.
Jul 53 min read


Floatz by Bata India launches latest campaign with Prajakta Koli
In a light-hearted, slice-of-life video, Prajakta Koli steps into the role of a quirky news reporter with one stylish PSA: “Floatz is your go-to, come rain or shine!” From impromptu errands to airport look check-ins, the latest Floatz Clogs from the house of Bata India are designed to keep up with your every move. Starting at just ₹1,199, Floatz are now available in breezy pastels to keep you not just monsoon but moment ready!
Jun 273 min read


Frenchie X by VIP Clothing Limited debuts in Kerala, strengthening the brand’s southern stronghold
VIP Clothing Limited announced the Kerala debut of its premium men’s innerwear range Frenchie X. Frenchie X collections will be available in more than 40 key multi-brand outlets and large-format stores across Kochi, Kozhikode, Thiruvananthapuram and tier-II towns, taking the line’s overall presence to over 140 stores nationwide. Earlier this year, the company partnered with Swiggy Instamart and Zepto to deliver select Frenchie X styles in under an hour.
Jun 252 min read


Ghunnghat: The mother-daughter-in-law duo changing the face of indo-western style
Ghunnghat stands tall as a timeless testament to India’s sartorial roots, reimagined with a touch of modern grace. What sets this brand apart isn’t just its impeccable craftsmanship or its cult-favorite lehengas and draped sarees; it’s the inspiring partnership at its core. A rare and refreshing story of a mother-in-law and daughter-in-law duo who’ve turned their shared love for Indian textiles into a fashion empire that continues to shape ethnicwear trends across the country
Jun 213 min read


From beach days to city tours: 5 kidswear essentials for every vacation mood by Jockey Juniors
Finding outfits that can match kids’ pace isn’t always easy, especially when the day goes from beach walks to museum stops in a blink. One minute they’re racing up a hill, the next they’re building sandcastles or chasing pigeons in a city square. That’s where Jockey Juniors comes in with a vibrant collection made to breathe and play along. Made for all-day comfort and built to last, these five picks are parent-approved and play-ready.
Jun 173 min read


'Enigmatic Elegance': A couture collection redefining global glamour
Thomas Abraham for IDeA Design House has unveiled a couture line that's captivating the international fashion scene—Enigmatic Elegance. The collection first caught global attention following its critically acclaimed showcase at Paris Fashion Week, where it was praised for its seamless fusion of couture finesse and cultural soul.
May 222 min read


SOIE ushers in the era of invisible fashion with the launch of SMOOV and Spacer Cup Bras
As silhouettes become sleeker and fabrics lighter, innerwear fashion is stepping up to meet the moment. Seamless, second-skin lingerie is no longer just a behind-the-scenes essential–it’s become foundational to how modern women dress, move, and feel. At the forefront of this shift is SOIE, one of India’s leading lingerie and lifestyle brands, introducing two new collections designed to redefine comfort and invisibility: the SMOOV Collection and Spacer Cup Bras.
May 223 min read


AlphaBake launches first ever virtual try-ons for online clothing brands
AlphaBake, a pioneer in generative AI solutions for the fashion industry, has launched a virtual try-on option for online clothing brands, which combines the best of GenAI foundational models with proprietary AI models and workflows, to create a seamless and scalable customer experience saving time and energy.
May 143 min read


Noida becomes global fashion capital with 9th Fashion and Design Week inauguration
The much-anticipated 9th Global Fashion & Design Week 2025, organised by the International Chamber of Media and Entertainment Industry (ICMEI) in collaboration with AAFT School of Fashion and Design, AAFT School of Interior Design, and AAFT School of Hospitality and Tourism, was inaugurated today with unmatched vibrancy and international flair at Marwah Studios, Film City, Noida.
May 132 min read


KISNA Diamond and Gold Jewellery launches its 3rd exclusive showroom in Indore
KISNA Diamond and Gold Jewellery proudly announced the grand opening of its 3rd exclusive showroom in Indore, strategically located at Sapna Sangeeta Road. The inauguration took place on the auspicious occasion of Mother's Day and was graced by Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group.
May 132 min read


Saloni Jain joins FEF to support the future of fashion startup ecosystem
As the Fashion Entrepreneur Fund (FEF) continues to build a dynamic ecosystem of visionaries and change agents, Saloni Jain’s addition as an investor marks another stride forward.
May 103 min read


Primus Partners unveils strategic roadmap to achieve USD 100 billion in textile exports
Primus Partners, a leading Indian management consulting firm, has unveiled a comprehensive roadmap to propel India’s textile exports to USD 100 billion over the next five years. Anchored in a six-point strategy, the roadmap outlines key recommendations to diversify export offerings, integrate Industry 4.0, increase skilled manpower, enhance infrastructure, and build industry capacity.
May 93 min read


Move without limits: Bata launches the new Power Move+ collection
Bata India’s most trusted footwear brand is redefining everyday activewear with the launch of its new Power Move+ collection, designed for individuals who live life on the move.
May 62 min read


Ren Jord Jewelry revives ancient craftsmanship with modern elegance in pure silver and gold
Ren Jord Jewelry revives ancient craftsmanship with modern elegance in pure silver and golSpecialising in 999 pure silver and 24K gold, Ren Jord's artisan-made pieces embrace the natural richness of metals once treasured by ancient civilisations—and long overlooked by modern jewelry makers.d
May 52 min read


J.Qork – India’s first campus-born sustainable lifestyle brand
Students of Woxsen University launched J.Qork, a premium lifestyle brand with sustainability at its heart. J.Qork was born out of the Capstone Launchpad Project, an innovative alternative to traditional summer internships held during May-June 2023.
May 13 min read


KALKI Fashion levels up. Lighthouse backs the vision
KALKI Fashion, one of India’s leading names in occasion wear and bridal couture, has entered a strategic investment partnership with Lighthouse Funds–marking a major step forward in the brand’s expansion.
Apr 293 min read


ASICS launches new GEL K1011 SportStyle sneaker: A bold new chapter in hybrid sneaker
ASICS, the global Japanese sportswear brand, today announced the launch of GEL-K1011, the latest in its increasingly popular SportStyle category. This NEW HYBRID™ GEL K1011 unisex sneaker emerges in two neutral colour-ways: cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver, bringing in the iconic design details and combines them with a modern and fashion-forward tooling system.
Apr 252 min read
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