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US-based active health and wellness company ‘Nutrabolt’ enters the Indian market; forges strategic p

  1. Nutra Prep to exclusively manufacture ‘C4’ and ‘Xtend’ products in India

  2. C4 is one of the leading manufacturers of smart energy drinks and pre-workout supplements, while Xtend market leader in muscle recovery electrolytes and hydration drinks

  3. The partnership will help Nutrabolt reach new consumers in the Indian market through affordable pricing


Nutra Prep, a new startup in the Sports Nutrition space, and Nutrabolt, a globally recognized leader in the active health and wellness industry, have signed a strategic deal for India manufacture and distribution of Nutrabolt’s ‘C4’ and ‘Xtend’ brand products.

Nutra Prep is a new start up in the Health and Wellness space founded by industry veteran Amit Dhirwani. As part of the partnership, Nutra Prep will be the exclusive manufacturing and marketing company for ‘C4’ and ‘Xtend’ brands in India. C4 is one of the leading manufacturers of smart energy drinks and pre-workout supplements, while Xtend market leader in muscle recovery electrolytes and hydration drinks.

Nutra Prep has signed up with Bright Performance Nutrition for the exclusive omni-channel distribution of ‘C4’ and ‘Xtend’ products in India. This partnership provides easy access for fitness enthusiasts to purchase authentic, category-leading, and international-quality nutritional supplements at affordable prices.

Amit Dhirwani, Managing Director, Nutra Prep said, “We are excited to partner with C4 and Xtend, two of the most respected brands in the nutritional supplement industry. With this strategic alliance, we can now bring the same product range, quality, innovation, and efficacy that our customers have come to expect from these brands, but now at affordable prices, because it is manufactured locally in India.”

The strategic alliance involves sharing the original recipes and the technology transfer to Nutra Prep by Nutrabolt. It aims to facilitate the expansion of the Indian supplement market while offering customers premium international products at affordable prices. The shift towards domestic manufacturing also aligns with the government’s ‘Make in India’ initiative, fostering economic growth and generating employment opportunities within the local market.

“We are thrilled to partner with Nutra Prep to bring our brands to the Indian market,” said Justin Becker, VP Global Sales, Nutrabolt. “We believe that the partnership will help us reach new audiences and provide them with high-quality nutritional supplements.

The development marks a significant milestone for the growing sports nutrition industry in India and demonstrates the commitment of Nutra Prep and Nutrabolt to provide the best possible products to customers.

About Nutrabolt:

Established in 2002 by a visionary two-man team based in Bryan, Texas, Nutrabolt is a globally recognized leader in the active health and wellness industry. Committed to maximizing human potential, Nutrabolt offers a diverse portfolio of brands and products, backed by cutting-edge research and scientific expertise. Nutrabolt offers market-leading brands like Xtend, C4, and Cellucor. With a mission to make active health and wellness accessible to all, Nutrabolt continues to innovate, inspire, and empower individuals worldwide.

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