Manforce Condoms, India’s no.1 brand, leading sexual wellness brand under Mankind Pharma, launched its revolutionary television commercial introducing Myra, an AI-powered brand character that represents a paradigm shift in brand communication. The video takes a refreshing approach with the AI model that portrays various evocative emotions like desire, passion, love, infatuation, and temptation that cater to the art of seduction for the target audience.

In the first campaign film, Rajkummar Rao will don the role of a witty, relatable reporter, spotlighting MR.DIY’s wide variety and budget-friendly range while connecting with audiences through a charming mix of humour and heartfelt relatability. The campaign brings to life the sense of wonder and satisfaction that customers experience inside every MR.DIY store. It positions the brand as a destination that offers “something for everyone in the household”.