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AbhiBus rolls out AI-generated festive ad campaign with exciting deals for Dussehra & Diwali
AbhiBus (ixigo’s bus business), one of India’s leading online bus ticketing platforms, has launched an AI-generated Ad campaign as part...
Oct 12 min read


AbhiBus launches industry-first filter helping travellers find and book ‘New Buses’ on every route
Bus travellers in India have long booked tickets without knowing the actual age or condition of the bus, often facing last-minute swaps, breakdowns or poor travel experiences. AbhiBus is changing this scenario by enabling bus age transparency, helping travellers make smarter, more confident booking choices. Users can choose between ‘Brand New’ buses (less than 1 year old) and ‘New’ buses (less than 2 years old), with each listing tagged on the search results page.
Jul 302 min read


AbhiBus renews partnership with superstar Mahesh Babu for 9th year as Brand Ambassador
AbhiBus is proud to announce the continuation of its long-standing association with Indian film superstar Mahesh Babu as its brand ambassador. First joining forces in 2016, Mahesh Babu has been the face of AbhiBus for nearly a decade - representing trust, relatability, and a seamless bus travel experience to millions of customers across the country. This enduring collaboration has become one of the longest-running brand-celebrity partnerships in the Indian mobility space.
Jun 182 min read


AbhiBus joins Tamil Nadu Premier League 2025 as official bus booking partner
AbhiBus (ixigo’s bus business), one of India’s leading online bus ticketing platforms, is proud to announce its association with the Tamil Nadu Premier League (TNPL) as the official bus booking partner for the 2025 season.
The partnership features extensive AbhiBus branding across stadiums, deep integration on the league’s digital platforms, and a host of fan-focused initiatives aimed at enhancing the cricket experience.
Jun 112 min read


AbhiBus becomes the Official Bus Travel Partner of Chennai Super Kings for the T20 season 2025
AbhiBus, one of India’s leading bus ticketing platforms, proudly announces its association with Chennai Super Kings (CSK) as their Official Bus Travel Partner for the T20 season of 2025. Associating with one of the most iconic teams, AbhiBus aims to unite the spirit of travel and cricket for millions of fans.
Apr 243 min read


AbhiBus turns cricket boundaries into travel deals with ‘AbhiBus Cricket League’ - collect rewards for every four and six
AbhiBus Cricket League, a high-octane campaign, merges India’s cricket fever with the excitement of spontaneous travel savings
Apr 142 min read
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